Web DEVELOPMENT
Overview
OG Organix is a skincare cosmetics brand with seven local outlets. Produced and packaged with delicacy, they offer skincare products for women to kids. They are on a mission to change and raise the bar for skincare products and their awareness.
The Challenge
The customers weren’t filling in the cart after landing on the website and left without making a purchase. Adding, editing, or deleting products was also a challenging and time-consuming process for them. To verify the nature of the problem, enhance their customer base, and excel in selling online, they contacted VinnCorp.
The Roadmap
Using the website as a user, our web design experts garnered the bottlenecks of its interface. Next, he studied the competitor’s website design and development to observe its performance and interface.
During the research, he encountered that OG Organix’s user journey was complex. While the performance of the site was slow due to an outdated interface.
The Solution
Our website development expert tailor-fit the new interface and simplified the user journey by studying heat maps and making the look and feel of the website compelling, immersive, and responsive.
Along with the website design professional, our website development expert decided to build the website on WordPress to upgrade its performance. Customer navigation was eased by adding subcategories to the shopping section and a wish list to the menu bar. So, their customers reach the desired skincare product with just a few clicks.
Bringing it All Together
“From design analysis to deployment, VinnCorp’s experts brought OG Organix’s website in good shape and aligned with real-world customer needs. Not only was the team OG Organix satisfied with the designs and implementation, but we also observed revenue growth after revamping,” said the Director.