Success Stories

SEO
MARTECH
CRO

How VinnCorp helped 8×8 Quadruple Productivity while Saving 25 in Marketing Technology Costs!

Client Overview

Recognized as a Gartner Magic Quadrant leader for UCaaS and valued at $400M, 8×8. a global leader in cloud communications, joined forces with VinnCorp to improve their marketing technology and SEO.

8x8 CRO X VinnCorp

The Challenges

Hidden CTA

Manual Demo Scheduling

Poor Pricing Page Experience

Lack of Data-Driven Targeting

Our Roadmap

We optimized 8×8’s website with A/B testing, 3,000+ landing pages, improved navigation, QA
testing, & fixing hidden bugs.

A/B and Multivariate Testing:

We tested different versions of CTAs and landing pages to determine what resonated most with users.

Automation and Process Optimization

Built an interactive demo feature and integrated lead handling systems to reduce manual efforts.

UX-Focused Design

Created cleaner, more intuitive landing pages and forms to simplify the user journey.

Data-Driven Targeting

Integrated marketing intelligence tools to score and route leads to the right sales representatives.

The Execution

Request a Quote (RAQ)

Problem: The RAQ button – 8×8’s primary lead driver – was hidden and underutilized.

Solution:

  • We implemented multivariate A/B testing with three variants, altering the placement and prominence of the RAD and RAQ buttons to evaluate impact.
  • We created a single-scroll landing page, featuring product details, social proof, and easy-to-complete form. This design increased submissions significantly.

Outcome:

  • RAQ outperformed other variants by driving double the leads and achieving higher CTR.
  • Extended testing confirmed RAQ’s effectiveness, with analysts projecting $3.6M in revenue based on its performance.

Request a Demo (RAD)

Problem: The Request a Demo process was slow and manual, leading to lost leads   

Solution:

  • Built an Interactive Demo Feature, allowing instant access without manual coordination.
  • Created a dedicated landing page to replace the old RAD pop-up, improving visibility & engagement
 

Outcome:

  • Lead submissions increased by 40%.
  • Sales analysts forecasted double the revenue from RAD leads due to the faster, smoother demo process

Pricing Page Overhaul

Problem: The original pricing page was poorly designed, attracting low-quality traffic.

Solution:

  • Redesigned the page into a 4-column pricing table.
  • Hid pricing details to filter out junk leads, encouraging prospects to talk to sales.
  • Added ‘Chat with Sales’ to connect confused visitors with agents instantly.
  • Integrated QUALIFIED to automate meeting scheduling and reminders, ensuring no lead went unattended.

Outcome:

  • Junk leads dropped to 0.
  • Sales-qualified leads increased by 200%, with real-time chat resolving over 100 queries.

ZoomInfo + 6Sense Integration

Goal: Improve lead targeting and personalization

Solution:

  • Integrated ZoomInfo for data enrichment — pulling user details like job title, company, and contact info.
  • Connected 6Sense to analyze behavior and assign a buyer potential score.
  • Automatically routed high-potential leads to the right sales agents, increasing conversion rate

Outcome: 

  • More personalized, timely interactions.
  • Faster lead progression through the sales funnel.

8x8 SEO X VinnCorp 

The Content Marketing and SEO team created high-quality landing pages, resolved SEO issues, and
boosted search engine rankings.

Objective

Improve 8x8's organic search visibility, website performance, and user experience through SEO enhancements.

Key SEO Challenges

VinnCorp Boosted 8×8’s Productivity by 25% While Cutting Costs

Crawl Budget Issues

JavaScript Rendering Problems

Broken Links & Poor Internal Linking

Image Optimization

Core Web Vitals (CWV) Performance

Mobile Experience

Content Layout Issues

SEO Plan and Execution

SEO Results and Impact

Rankings for UCaaS, CCaaS, CPaaS

Increased Organic Traffic

Improved User Experience with cleaner layouts

Optimized 200+ blogs and landing pages

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