How VinnCorp helped 8×8 Quadruple Productivity while Saving 25% in Marketing Technology Costs!
Overview
8×8, a global leader in cloud communication and contact center solutions, connects millions worldwide through video, chat, and phone services
Valued at over $400 million and recognized as a Gartner Magic Quadrant leader for UCaaS, 8×8 is a trusted name in the communication industry.
The Challenge
Poor Website Performance
Outdated Web Design
Low Search Engine Rankings
Our Roadmap
We optimized 8×8’s website with A/B testing, 3,000+ landing pages, improved navigation, QA testing, & fixing hidden bugs.
Discovery
Understanding 8x8’s operational challenges and CX goals.
Optimization
Enhancing web performance, fixing technical issues, and improving SEO.
Execution
Delivering new and optimized content and seamless web operations.
Sustainability
Delivering new and optimized content and seamless web operations.
The Solution
Vinncorp deployed a skilled team to address 8×8’s challenges. The team streamlined operations, improved communication, and enhanced coordination among 8×8’s internal teams.
Website Rebranding
We executed a 360-degree revamp of the 8×8 website, shifting the focus from solely selling contact center solutions to a strong customer experience.
Before
After
Phase 1
We redesigned the top five main pages, focusing on improving layout, navigation, user experience, and visual appeal to create a stronger first impression.
Phase 2
Twenty web pages were redesigned to ensure consistency, with updates to SEO and paid media pages to enhance visibility and performance.
Phase 3
The rebranding initiative was driven to enhance the customer experience. Over 70 templates were developed and implemented across 3000+ web pages.
SEO & CRO Optimization
The Content Marketing and SEO team created high-quality landing pages, resolved SEO issues, and boosted search engine rankings.
Notable Highlights
Increased visibility in key focus areas: UCaaS, CCaaS & CPaaS.
Fixed technical bugs, improving site speed.
Optimized landing pages and A/B tested for higher conversions.
APAC Region Expansion
Initially,our team focused on optimizing 8×8’s Us website.Impressed by the results, 8×8 expanded our role to the APAC region.
What Did We Do?
Built dedicated microsites for all four regions.
Designed, developed, and managed 50+ pages for each region.
Accelerated 8x8’s business growth across the APAC market.
Bonus Win
VinnCorp Boosted 8×8’s Productivity by 25% While Cutting Costs
Decoding Our Approach
Provided highly skilled SEO, design, and web operations resources at economical rates.
Helped 8x8 migrate to in-house tools for: Asset management, A/B testing and Number porting.
Streamlined workflows to improve efficiency and delivery speed.
The Outcome
The website’s performance improved with faster load times and a seamless user experience.SEO improvements boosted search engine rankings and organic traffic.
Blogs and LPs Optimized
4+
Technical Web Bugs Fixed
0+
Case Studies Published
4+
Design Wireframes Created
0+
Achieve Your Business Goals with Vinncorp’s Expert Solutions
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