WEB DEVELOPMENT
MarTech
Overview
8×8 – the global leader in the 2022 Gartner Magic Quadrant for Unified Communications as a Service (UCaaS) with a net worth of over $551.57 Million connects people worldwide through video conferencing, chats, and phone calling solutions.
Helping enterprises and brands collaborate smoothly and quickly, 8×8 is thriving in the communication industry. They have over 2 Million business users satisfied with their service.
The Challenge
Expanding at a fast pace, 8×8 required more hands to share their team’s workload. While keeping their team productivity and market reputation constant, they were on the lookout for new resources that brought exponential growth to their business.
Considering VinnCorp as a trustworthy technical staff augmentation company, they requested marketing technology (mar-tech) resources with a proven track record and are available to work in the Pacific Timezone. We fulfilled their requirements and provided 14 top experts.
The Roadmap
While our engineering manager documented and garnered reports and files, our CRO experts and front-end developers conducted A/B testing on 8×8’s website. Our experts built 20 landing pages and updated the content on their resources, case studies, and blog pages.
UI UX designer of our team eased 8×8’s user navigation. And our QA engineer performed functional, non-functional testing, and performance testing, identifying undiscovered bugs.
The Solution
Under the leadership of our engineering manager, the team at 8×8 became more efficient, and communication and coordination among team members improved significantly. Together, our team reduced customer acquisition costs (CAC) and increased conversions, facilitated smooth user navigation, and made 8×8’s website flawless.
Bringing It All Together
