Category: Marketing

Were you aware that 88% of consumers prioritize authenticity when choosing a brand to purchase from? This means that it’s the most crucial factor for them.

Your business can establish its authenticity in the eyes of customers by employing effective marketing strategies and building a robust digital presence. To that end, we’re pleased to offer our ultimate guide to marketing strategies.
Today, we will explain the importance of having a marketing strategy, provide guidance on how to create one, and offer five effective ways to enhance your digital presence. By implementing these strategies, your business can achieve greater visibility in the market and build trust with customers.

Let’s dive deeper and explore digital marketing strategies now.

What is Marketing Strategy?

Marketing strategy is the strategy businesses plan to expand their product or service’s reach with the intention of selling. It includes step-by-step planning of how, when, and where to target your content to reach a larger audience.

In marketing strategy, companies plan to position themselves, creatives, marketing tactics, media platforms, and marketing mix. Vision, brand message, demographics, and insights related to the target audience are also incorporated into some companies’ marketing strategies.

Why Do You Need Marketing Strategies?

• Marketing strategy gives your company an advantage over your competitors. With reach to a larger audience, there’s a good chance of your business gaining the popularity of customers better than your counterparts.
• It helps to communicate with the audience and engage with them through social media, blogs, emails, and newsletters. That said, you recurrently are in their eye, which can make them loyal customers in the end.
• Your business needs marketing strategies to gain the trust of your customers by portraying your company image through vision and goals.
• Developing fine products and earning through them also turns out easy with marketing strategies.
• Resources of your company are put to good use with marketing strategies. You can use a channel to target the market with your brand’s message.

How to Create the Best Marketing Strategy

The success of a marketing strategy is directly proportional to planning a strong one. So, here are the practical and step-by-step guidelines for a marketing strategy that will help you market your product or service smoothly.

1. Understand Your Product

Before you move further with your marketing strategy, make sure you understand your product well. Perform a thorough analysis of the ins and outs of your product or service and its position in the market.

Your product understanding should be analyzed with these pointers in mind:

• Demographic Analysis: Understand the type of customers you are focusing on. This is imperative to finding and spotting your target audience to protect your resources and save a fraction of time.
• Need of Product: Know why your customer needs your product or service. You need to acknowledge how it will help or make their lives easy. This is important so you can present your product in the right way, hitting the pain point of your targeted customers.
• Marketing Platforms: Every platform doesn’t work for every brand and business. You need to analyze the most commonly used online platform of your targeted audience and use the specific one for marketing your product and service.

Once you understand every bit of the product, its need in the market, and the right platform, it’s time to move further on defining your USP.

2. Define Your USP

USP – Unique selling point is what makes your product or service stand out from other brands. Every product brings something with itself, and you should market precisely what the consumer wants.

Observe your product closely to define its USP. For this, you would also need to keep in view the aim of your product and how you want to achieve it.

Adding these things to your marketing strategy will bring a tone and direction to target a better and wide range of consumers in no time. Describe, present, and showcase what you offer that nobody else does.

3. See Where You Stand in the Market

It is essential to know and understand your position in terms of marketing. You must evaluate how many people know about you, where you are lacking, and how you can improve to market your product strategically and easily.

Create strategies focusing more on what is to come and how you can use it to your business’s advantage. Having reports about your marketing reach before and after the digital strategy application will give you a brief idea of the root cause of the success or failure of a specific marketing strategy.

Remember, marketing never stays the same. So, you need to keep evaluating and comparing the data to present your product or service better than before. Stay open to research, follow recent trends, and implement new strategies.

4. Pick Ideal Tools and Platforms for Your Business

There are many tools and platforms available for marketing your product or service digitally. All you need to do is sort out the best ones for you.

The first step is to find what can help your niche. Sorting your tools will assist you in the execution process.

About the platforms, you must identify where your target audience scrolls and spend time the most. It could be Facebook, Instagram, Youtube, Linkedin, Tiktok, Reddit, and any social media platform in between.

5. Create the Brand You Wish

Once you have sorted everything, you will now be able to present your brand and its product or service to a well-versed audience. Create a buyer’s persona, stay consistent with marketing and bring an engagement.

Your digital marketing fails if you do not get relevant interactions and business out of it. Keep up with your audience, follow marketing strategies that are getting attention and shoot your shots.

This is precisely how you will develop a potential digital presence to bring more leads and the trust of your customers in-house.

05 Effective Ways to Improve Your Digital Presence Easily

Launch Your Blog

Blogging is one of the most important ways to market your business online. You can reach your target audience by launching your niche website, doing its SEO, and writing articles to mention everything about your business.

Few marketing strategists believe it isn’t worth investing a fraction of the time in blogging. However, research suggests that 30% of blogs are successful, while 38% of the blogs present are above the benchmark.

For instance, Neil Patel, founder of Crazy Egg and Hello Bar, helps other companies grow. He gives tips and tricks related to marketing, advertising strategies, SEO, email marketing, etc., through blog posts and videos.

Leverage Digital Advertising

You can also build a strong online presence through paid advertising. This will help you drive customers who weren’t able to find your business yet but are searching for your product or service.

These are a few examples of paid advertising to consider:

1. Google Ads
2. Pay-per-click
3. Social media advertising
4. Bing ads

Google Ads is the most effective way of paid advertising in the examples above. Survey reports suggest that businesses have high Returns on Investment (ROI) through Google Ads. For every $1 spent, businesses reported earning $2, which is a colossal return.

Creating Free Guides to Provide Information

Giving without asking for a lot is the first prerequisite to creating a level of trust and respect between you and your customer. So, one efficient way of marketing your brand and gaining recognition digitally is by offering your content for free.

Content could be in any form, such as a free guide, templates, or an ebook. Create how-tos, tips, tricks, and guides on your niche-specific topic to magnetize customers. It’s the best digital strategy through which you can earn more clicks, trust, and, ultimately, leads.

Design Interesting Contests and Giveaways

Giveaways and contests are one of the finest digital marketing strategies for creating an online presence. You can easily gain thousands of followers and leads by offering a free product or arranging a contest giveaway.

In fact, a study confirmed that giveaways have a conversion rate higher than other types of digital content available. It was found that 34% of giveaways performed very well and were able to generate leads.

Additionally, it is a useful way to introduce a new product by giving free samples and earning reviews from your customer. For instance, a clothing brand can give away a piece from a new collection. While a candy shop can give away a free gift packet having candies of different flavors.

Not only will this help you grow offline but online. People will mention your brand name on various social media platforms and forums, referring your product to others and becoming your brand’s voice.

Arrange a Podcast or Webinar

Include podcasts in your list of marketing strategies. Podcasts connect you to your business’ customers directly. They are listening to you live while feeling a connection, reliability, and relatability.

This, in turn, becomes brand favorability in the end. BBC issued a report that states the customer’s favorability to a brand increases by 24% while they are 57% more likely to consider your product or service by attending your podcasts.

Stats reveal that podcasts are highly favorable for your brand’s recognition and boosting customer retention. The same rule applies to the webinars. Since they are a direct channel to hook your customers, it is a great marketing strategy.

Conclusion

In today’s edit, we discussed what marketing strategies are, how to create them, and effective ways to improve your digital presence.

To create a marketing strategy, you need to follow the step-by-step guideline. That is understanding every ins and out of your product, analyzing its market position, defining the USP, picking the right tools and platform to market and launching it finally.

While there are multiple ways to gain recognition and strengthen your business presence digitally. Blogging, advertising on different channels, distributing free ebooks and guidelines, offering giveaways, and arranging a podcast or webinar are some effective ones.

Follow these ways to create a strong marketing strategy and grow your business presence online.

Also Read: How to find the most suitable Digital Marketing Agency?

Investing time and resources into a project and getting no result from it is a serious threat to your business. You might have to call it off running on low resources – which is something you’d never want. So, how do you overcome the low conversion rate on your website and get your business’s balls rolling? But don’t despair – there is a solution.

Enter CRO marketing, a powerful strategy that can help you optimize your conversion rate and get your business thriving again. In this comprehensive guide, we’ll take you through the ins and outs of CRO marketing, providing you with practical, step-by-step instructions on how to implement it in your business.

Read on!

CRO Marketing: 10 Simple Steps to Increase Your Conversion Rates

Set Your Goal

Before you jump towards the process and start implementation, think for a while. Answer yourself a question like what is the goal of my landing page or ad campaign?

Never assume that your goal is just to magnetize the readers and gain traffic . Initially, that could be one, but you must be doing it for a solid reason in the long run.

You might want your readers to

• Sign up for your newsletter
• Make a purchase of your product
• Downloading an ebook in exchange for an email address

Having a well-defined objective and a clear vision of the desired outcome is crucial to moving in the right direction. In fact, a study conducted at Harvard University states that people with set goals drive 10 times more successful results.

While planning may seem a simple task, it requires attention and expertise to get it right. Hiring a CRO campaign expert is the perfect move for your ROI in that case. They will keep you from the hassle of analyzing data, keeping a follow-up on the lengthy process, freeing up the time for more important tasks.

Having years of experience in optimizing conversion rates, they can drive results without breaking the bank. And if you believe it’s challenging to find the best CRO marketing service in the market, we’d love to mention that it’s not.

At VinnCorp, we have CRO experts with years of experience and a proven track record of optimizing conversion rates. Provide us with your custom requirements, interview the candidate, and elevate your business ASAP.

Analyze Data

Data analysis is a crucial step in Conversion Rate Optimization (CRO) marketing. By analyzing the data collected from your ad campaigns and landing pages, you can gain valuable insights into your users’ behavior, preferences, and pain points. With this information, you can identify areas of improvement and make data-driven decisions to increase your conversion rate.

Using eye technology and other website analysis tools is also helpful in CRO marketing. With them at your disposal, you can figure out the wrongdoings or the area you need to make major changes.

This data analysis is important to stay certain of what next step you need to take. With this knowledge, you can make informed decisions about what changes to make on your website to improve the user experience and drive conversions.

Remove Bottlenecks

When it comes to CRO marketing, one critical aspect to consider is bottleneck. A bottleneck is any obstacle that makes it difficult for users to complete the desired action on your website or landing page. These can significantly impact your conversion rate, making it crucial to identify and address them.

Some Common Bottlenecks

• Creating an account before getting access to information on your site
• Landing page packed with multiple CTAs, puzzling your customer about what action to take
• Making it mandatory to provide email addresses
• Long forms to fill with unnecessary information
• Asking too much for a very small outcome

Simple Ways to Avoid Bottlenecks

Other than these, multiple bottlenecks keep users from taking your desired action. It’s necessary that you tackle these bottlenecks and find a possible solution to this issue.

A few simple ways to avoid bottlenecks are:

• Providing a manual or guideline for your product
• Navigate your user in the right direction with video instructions
• Make the important information mandatory to fill in your form
• Offer a discount, free shipping, or a money-back guarantee

Removing bottlenecks is imperative if you want to accomplish the target with your website or running an ad for.

Engage Reader in a Story

In today’s digital world, your customers expect transparency from you. They want to know the motive for starting your business, establishment history, and everything in between. That’s where you can score high in CRO marketing. Engage your readers, and make them your lifelong customers by showcasing your brand or business’s actual story.

By sharing your brand’s history, mission, and vision, you can create an emotional connection with your readers and build their trust. When people feel a connection with your brand, they are more likely to become loyal customers and recommend your products or services to others.

Add an element of “YOU” in your story as well. Tell your customers why they are important to you. What made you think of your users and launching this business? The feeling of personalization will lock their attention. And when they’d know that they are a part of your journey, their interest in buying your product will multiply.

Communicate With Pictures

In today’s fast-paced world, communication is key, and sometimes, words are not enough. That’s where pictures come in. Pictures can convey a message or tell a story in a way that words cannot, making them an essential component of your marketing strategy.

Pictures are a reliable way to attain the trust of your customers. In a survey, 62% of people recorded that their buying decision is influenced by the picture of the product. This highlights the importance of a picture for your brand.

However, you need to make sure the pictures you use are of high quality and have the right balance of contrast and clarity to capture your customer’s attenction. It should also clearly communicate what you want to say or what your product is about.

One good idea is to compare your product with your competitor. As human nature, your customer will surely do so. Why don’t you already do it and write a convincing statement for them to buy from you?

You can also make graphs in the image. Show the demographics and the impact of your product on the buyer’s life. The image having before and after effects of a product are also found useful in CRO marketing strategy.

Answer Before They Question or Be Readily There

There are two reasons that keep your users from converting. One is procrastination, while the other is overthinking. To boost your conversions, the next step of CRO online marketing is to overcome both of them.

Procrastination of your user can be shed in two certain ways. Either trigger FOMO (Fear Of Missing Out) in them or make it simple and concise. This easy-to-do task will compel them to avail of your offer ASAP.

Some users don’t buy your product or avail of your service due to overthinking. They have questions in mind like “is it of good value for me?” or “how does it stand out from X company’s product?” In this case, the best CRO marketing strategy is to answer the argument already. Remember here that you should be authentic with your promises and the information.

To stay ahead of your competitors, you can also integrate a live chat feature into your website. A live chat will help your customers get answers to specific questions and will also make them feel special.

It’s been recorded that 38% of customers are satisfied with purchasing from a company having live chat support. While you can address the question of a customer selling in person, there’s no such opportunity selling online. However, the live chat option can bridge the gap.

Re-Define Your CTAs

While you might not know, there are some friction words that you must try to avoid. These words include

• Buy
• Sign Up
• Submit
• Give
• Invest
• Donate
• Sponsor
• Support
• Complete

These words keep your user from taking action. One reason is that they feel they are putting effort or giving away too much to receive something.

Instead of using these friction words in your content – or CTA specifically – use catchy and pumping words like get, explore, and discover.

Not only words, but you also need to select the position and color of your CTA wisely.

Prove Your Product or Service’s Value

Probably, you already have potential content and CTAs, but there’s no proof of your authenticity. Now, this might hinder your customer’s buying decision. That’s why you need to back yourself with anything that indirectly supports your product or guarantees your service.

3 Ways of Proving Your Authenticity

To get your user’s attention and confirm your authenticity, you can pick one of these 3 ways – or all 3 of them.

• Video Testimonials: In some instances, video are known to deliver better results than pictures. They affirm your dedication to work and your product’s usage and reliability in real life. It would be no surprise to mention that a study shows that 80% of customers are more likely to convert to a landing page with a video testimonial.
• Case Studies: Another way to build trust in your customer’s eye is to write and publish case studies. These case studies become highly reliable when you add figures and support them through images. So, make sure to use this highly-effective CRO marketing strategy when optimizing conversions on your website.
• Third-Party Review: Want to increase your product or service sales? Don’t overlook the power of third-party reviews. If an influencer or publication has positively reviewed your offering, it’s worth showcasing. These endorsements add credibility to your brand, building trust with potential customers and increasing the likelihood of them considering and purchasing your product.

Boost Your Site Speed

Not only does your site’s speed is important for its ranking, but it also affects users’ behavior. Users – who can be your potential customers – are looking forward to buying from a site or company with quick results.

In that case, if your site will not load swiftly, you might have to face a high bouncing rate. Even a second delay can annoy your customer, and they might not land again on your website. A study confirmed that a one-second delay in loading site could mitigate your conversion by 4.42%, which isn’t a small figure.

So, your CRO marketing plan should also include optimizing your site’s speed. You can opt for a few tools available online to do so.

Perform A/B Testing

Once you are done with every step of CRO marketing we have mentioned above, consider implementing A/B testing. This involves creating multiple versions of your landing page with variations in color, images, CTAs, layout, or headline to determine which performs better.

You’d have to test one landing page’s performance for a couple of weeks or probably a month. Then, you can make the other one go live. Lastly, you’d need to analyze which one performed better. Analyzing the results will help you make data-driven decisions for future improvements.

Carrying out analysis of why one performed better than the other would also open gates for making better decisions in the near future.

Conclusion

Businesses suffer due to a lack of CRO marketing plans. To optimize your conversion rate, you should set your goals or take help from a CRO expert. Next is to analyze data, remove bottlenecks, engage readers in a story, communicate with pictures, answer before they ask and redefine your CTA.

You will also need video testimonials and third-party reviews and publish a case study to back the data on your landing page. Lastly, boost your site speed for a smooth user experience and perform A/B testing to know what’s performing best for you.

However, if this process appears challenging to carry out and you are looking for a CRO expert, you can get in touch with us. We have CRO experts with years of experience, a fast working pace, and a proven track record.

Also Read: What is the difference between Growth Driven Design and Conversion Rate Optimization (CRO)

You must already know the importance of eating three meals a day. But, did you know that AR (Augmented Reality) will one day be as essential as three meals in a day for us?

You may have had AR experiences before without the brands you use in your everyday life without even noticing it. For instance, it could be the filter for your pictures on your social media.

Augmented Reality is not that old. Since it is new, it’s easy to grab customers’ attention. People these days are intrigued to know about the impact of Augmented Reality.

Still wondering how Augmented Reality in marketing works and plays a vital role in marketing. You surely don’t have to worry about that. The following ten examples will make you look at the companies that are already using Augmented Reality in marketing in the most inspiring and creative way possible.

Home Depot

In 2015, Home Depot launched the project color app to assist customers with their concerns and confusion. This lets you view how your preferred paint color might appear in real life. You may assess whether a wooden table will look best for you by pointing the camera directly at the spot where you wish to put it.

If you don’t trust your own choices, you can upload pictures from the app on social media to acquire a friend’s opinion.

In 2017 Home Depot took things a step further. Now, you can use the app to see how items like garden furniture, faucets, and other products appear in your house.

Sephora

People don’t like purchasing makeup products online. It isn’t easy to figure out online which lip shade would compliment your personality.

Sephora carefully understands customers’ queries and concerns and offers virtual try-on by which the customers can see how the product will look exactly at them.

Sephora’s use of Augmented Reality is useful for its users. Augmented Reality isn’t just beneficial for users. Sephora’s usage of AR boosts sales by enticing the store’s tech-savvy customers and motivating them to act as brand ambassadors by documenting and sharing their Augmented Reality experiences online.

Social Media Filters

Social media is full of trendy filters. Social media filters are those AR features that users usually use in their life on their social media platforms – be it TikTok, Instagram, or Snapchat. With filters, you can just take your picture with the filter of your interest.

IKEA

Who doesn’t like the idea of frequent shopping without any uncertainty running over the mind? In this case, Augmented Reality has the solution for the people like these. Most of the time, consumers usually get confused about the color combinations or whether the purchase would complement the home ambiance.

Ikea understood the customer struggle and integrated Augmented Reality technology. You can just put your phone in the desired place you want to place your furniture, and the technology will then place the furniture virtually. Then can solely decide if it works best for you or not.

Gucci

Gucci was one of the first luxury brands that invest in Augmented Reality for marketing. Added an AR feature to Gucci’s app to let the customers use the feature to “try on” sneakers. This gave customers a visual representation of how their desired product will look in reality. This technology helped Gucci in boosting client satisfaction.

Timberland

If you are anything like me, you must already know the hassle of carrying piles of clothes to the changing rooms. Even most of the time, the idea of trying on clothes prevents me from buying clothes.

To avoid this trouble, Timberland took their customer satisfaction to the next level and set up a virtual changing room. So, you wouldn’t even have to walk into the store to try on the clothes. You can simply walk to a monitor which displays your avatar on the screen to let you know how it will appear.

L’Oreal

Buying beauty products without testing them is a big turnoff for beauty shoppers. To prevent beauty shoppers from inconvenience, L’Oreal integrated the brand’s makeup collection with the YouCam makeup app. The millennial generation is obsessed with exploring new shades and techniques. L’Oreal made it easy for them to try on makeup conveniently, even by sitting at home via their iPad.

L’Oreal stores provide services like having beauty consultants on hand to assist customers and digital features like the Nail Genius and Makeup Genius applications that are intended to enhance the consumer experience. Right now, the app is hosting 64 virtual beauty looks for their fans in Mexico, Russia, and the US.

Pokemon Go

Pokemon Go is one of the greatest examples of Augmented Reality. It was first initiated in 2016 and got popular within a few months. The idea was to develop a game that would incorporate both physical interaction and computer technologies. This game effectively mitigated the drawback that playing internet games makes individuals obese. Finding and catching a cartoon character that is practically existing in the environment is the game’s major objective. The characters in the game and the experience seem incredibly realistic.

Sayduck Furniture Visualizer

Sayduck also released a similar mobile app that helps users to conjure up how certain products would look in their homes. The AR app shows the items in real size by displaying a visual replica through the camera on a smart device. You can reshuffle the items to any angle and see how they would look in your home.

IBM app

Most consumers usually want to get product knowledge before making an in-store purchase. People usually like browsing on their smart devices for shopping. To cater to this customer need, IBM launched its AR app. The app acts like a personal shopper and uses Augmented Reality to give the customer a personalized experience and assist them with their confusion.

Wrapping Up

Augmented Reality is soon going to be one of the hottest trends in marketing. Various examples of Augmented Reality in marketing are used in the real world. Be it to generate more sales or to increase customer satisfaction, AR is something that all brands need to integrate into their businesses.

AR has the ability to enhance the user experience and make the business stand out. Marketers should know how these brands are already in AR and creatively incorporate trendy and latest marketing strategies into their business. Implementing Augmented Reality in marketing can do wonders for your business. The companies that are avoiding it are surely going to face major challenges and huge losses in the long run.

It is about Revenue Growth – that’s what I have been hearing for many years. However, in reality, our focus is vast.

Growth is all about sales, while businesses aren’t paying detailed attention to it.

This is Khurram Kalimi, Chief Operating Officer/Co-founder of VinnCorp, with 18 years of experience in the global technology world & sales.

Through my diverse experience, I am confident that your business needs the right approach to elevate sales and gain brand recognition.

Below, I have described the sales-boosting factors in detail. These are the result-oriented factors and came from my personal sales experiences.

Implementing these will get you high sales, the loyalty of customers, and a viable business for years to come.

Let’s begin with the “LESS-KNOWN” sales secrets now.

04 Primary Factors to Consider for Selling Products & Services

Who Are You Talking To?

Selling your product or service will be effortless if you’re talking to the person whose designation is known to you. This will help you present your product in a way that the potential buyer has no reason to refuse your offer.

Search for KPIs of the potential client and his business who is the target of your business proposal. This is to ensure that your product is aligned with the KPIs of both, his personal benchmarks for performance and Professional performance standards.

Relationship Building

Relationship building is the first step towards winning potential sales opportunities and regular clientele. Ensure that your relationship is strengthened with the client before presenting your product or service, as it significantly impacts on the opportunity to create strategic alliance with them.

Since how long does your client (or business friend) know that you play a significant role here? A level of trust based on previous transactional records will allow you to do business together and increase sales exponentially. People buy from people, and emotional attachment plays an important role. This should not be limited by time or the number of relations you’ve made so far because humans can’t be seen as targets so you have to keep making relations like sowing seeds.

Word of Mouth

Give your clients an ultimate level of satisfaction. They must be pleased with your product or service to the core. Your service should leave a positive impact on their business and help it grow better than ever.

Your proven track record and valuable services should inspire at the level that they recommend your service or product in their social gatherings anywhere and anytime while also increasing their own productivity alongside.

Empathy

Research on the discomfort of your existing and potential customers before you introduce and present your product or service. Put yourself in the client’s shoes and evaluate how you would want your problem to be solved with a product or service.

Once you understand the pain points of your client, present your product as a solution to it. Tell them what value it holds (specifically for them) and how is your product or service the ideal solution of their problems.

Other Important Sales Factors to Consider

Customer Filtration

Customer filtration plays a crucial role in developing a reliable and authentic clientele. However, it is always neglected. Research on the client’s history and story behind his business before presenting your plan. Having knowledge of client’s background and working style will prevent you from hurdles and obstacles in future leading towards the smooth execution of plan.

This approach will allow you to choose who can be your customer and who cannot. It will save a lot of time and increase efficiency in the long run. You will have to specifically see if there is a relevant team on the customer’s side who will use, implement, and value the product or service you are offering.

Growth is the Goal

Sales is about the continuous increase of revenue month over month and quarter over quarter. In that regard, follow the Hockey Stick Model to multiply and achieve your monthly sales target.

While we all know continuous growth is the goal in sales, we should know how much time we have to invest in a particular lead. Refrain from investing a fraction of time in a single customer as it might not yield the expected results. Your focus should be on increasing the number of customers while maintaining quality alongside.

Channel Sales

Channel sales is a part of the reseller model where you make partners, and they introduce you to new customers on a revenue-sharing model. They act like your extended arms, and eventually, you end up having more sales teams at your disposal.

This has worked for me, but the key here is to have a high level of integrity, timely release of payments, and proper documentation to add value to these relations.

Use Case-Based Selling

Using case-based selling is connected to inconvenience, problems, or issues any company or customer is facing. If you can develop your product to resolve issues and fill gaps that potential customers are facing, you can increase sales exponentially with less efforts and more efficiency.

In this way, you can become an expert on that subject and offer your product or service to a large range of customers. Ultimately, this will boost sales and make wide use of your product or service.