
Visual Identity
Color Scheme: Use a limited color palette, ideally bold and contrasting colors like black, white, and a singleaccent color (such as a strong blue or vibrant red) to create a modern, professional look.
Typography: Choose clean, bold fonts that convey confidence and readability. Stick to 1–2 typefaces, with a bold sans-serif for headers (like Helvetica or Montserrat) and a simple serif or sans-serif for body text.
Imagery and Graphics:
- Use high-quality, minimalistic images with plenty of whitespace.
- Consider adding monochrome or muted backgrounds to emphasize text.
- Include a mix of professional team photos and vibrant images for services or case studies.
- Avoid heavy textures or overly complex graphics; aim for sleek, straightforward design elements.