What Your Digital Marketing Strategy Is Missing and What to Do About It

Based on a survey conducted, it is estimated that 63.1% of the world’s population is an internet user. However, 59.7% of them are frequent social media users. This reflects that you have a large audience to market your brand to.   

However, you have an alarming situation if you aren’t getting results from your digital marketing strategy. You need to readjust and look back again into the strategies and set the ground again to market your brand and business digitally. 

Tracking what’s wrong with your strategy isn’t easy. That’s why we are here to mention what basics of marketing strategy you are missing and what you can do about it. 

Read till the end and apply the suggested solutions to lead your business to the next level. 

What Your Digital Marketing Strategy Is Missing and What to Do About It

Define Your Goal 

The foremost aspect we’ll look over in our digital marketing strategy is the lack of planning. We execute before planning and analyzing of targeted audience, while the right way is to do it the other way around. 

You need to define the goal you want to achieve with your website, landing page, or ad campaign. In most cases, it’s selling, subscribing and sharing. 

However, many businesses are also on the hunt for new customers or clients, better leads, or getting brand recognition. Pick one of your goals to set a sound digital marketing strategy. 

Defining goals is not only important to carry out the desired result but also bridges your brand to the long-term viability and keeps you focused. A study shows that your chances of growing the business and making it twice as successful are 30% higher if you define a goal. 

Key Factors to Remember When Defining Digital Marketing Goals 

Keep in mind a few factors when defining the goals of your online marketing strategy. These factors include: 

  • S: Specific (be certain of the figures you want to achieve)
  • M: Measurable (take calculated risks and define the budget) 
  • A: Attainable (goals need to be factual and standing on practicality) 
  • R: Relevant (industry-specific and portraying your business) 
  • T: Time Bound (a set deadline needs to be your priority) 

 

Competitor Analysis  

If you already have a goal and are working on it and still your needles are not moving, you might be missing out on practicality and overlooking the competition. 

Research the market and keep an eye on your competitors. Perhaps they’ve been leading the industry and generating good results with calculated marketing strategies. 

This competitor analysis will navigate you to opt for the right digital marketing strategy and will help you know their strengths and weaknesses. It will also give insights into the market gaps. 

Deeming down with your competitor, you can get to know where you are missing out. 

Probably, everything’s alright with your digital marketing strategy, but your competitor or his brand has better potential, and it’s challenging to beat him off. 

In that case, you need to set a perfect strategy to outrank your competitor. And below, you’ll find some tips for doing so. 

Practical Tips to Outrank Your Competitor

  • Be innovative with your landing pages, ads, or online channels 
  • Know the history of your client – probably there’s a mistake you can learn and take lessons from
  • Keep an eye on his moves and strategies and track his progress 
  • Build a relationship with your competitor to keep the competition healthy 
  • Show care to your customer and back them with your support system 

Apply these practical tips since competitor analysis and outranking your competition might open new opportunities for your business. 

Optimize Customer Experience

Sometimes, the problem is in the details, and that might be the case with your online marketing planning. The reason your digital marketing strategy is failing could be a poorly designed interface of your landing page.

Customers bounce back if the speed of your site is slow or the page is unresponsive. Your site should load within two to three seconds, which is an ideal time for loading.

This loading time frame is crucial if you are an eCommerce business. According to a study, 40% of customers bounce back if it takes longer than three seconds to access your website.

Other than the speed, you might not be paying attention to the interface of your landing page – if that’s a website.

It might not have clear instructions or guidelines to navigate your user to your desired goal. 
Sit with your team to discuss the design again if you believe it can be a cause of your digital marketing strategy not working. You can also study heat maps with the help of designers.

If needed, we also suggest you revamp your interface and optimize your sales funnel to increase your conversion and make your internet marketing strategy successful. 

What Does a Smooth Interface Looks Like? 

Your customers need a smooth interface to take action on your set goal. So, below we have described what a smooth interface consists of:

  • The load time of the website is quick
  • Responsiveness of the landing page is commendable 
  • The navigation is simple and easy to follow
  • Information on the interface is straightforward and valuable 
  • Options on the landing page are accessible 

Make your interface smooth to satisfy your customer needs and make your digital marketing strategy worth it. 

Value Customers Should Get 

One of the primary aspects of digital marketing strategy is valuing customers. In designing and planning a strategy, your focus should be your customer.

Since you’re designing landing pages and running marketing campaigns for them. So, your strategy should be made keeping in mind how you can provide value to them.

A lot of brands overlook their customers.

All they speak about is themselves and how far they have come. Although this is a good strategy and a story of your brand establishment would engage and connect them, this might not drive results in the long run.

Your product or service page should have a clear and concise message of what your product holds for your customer. Answer how it will make their life better, simpler, and easier before they ask you – or probably bounce before asking. 

A study shows that 74% of customers get annoyed if a website doesn’t consist of personalization. It goes without saying that this is human nature and one of the reasons digital marketing strategies fail. 

What Additionals and Value Can You Offer Your Customer? 

Going the extra mile for your customer will always pay you back – twice. So, make sure you value them. You can offer them the following: 

  • Free shipping
  • Discounts
  • Money-back guarantee 
  • A small gift 

If you are a startup and cannot do that initially, satisfy them with: 

  • Thank you note 
  • Telling them that you are working on their feedback 
  • Keep an engaging follow-up through emails
  • Walk them through your journey and be honest with them

A Set Deadline 

Running in a race without a finish line never brings up a winner. The same goes for digital marketing strategies. To make it impactful and result-oriented, you must set a deadline.

We have seen businesses and brands running their ad campaigns without deadlines. Or selling a product at a discounted price every day of the year.

Not only do these shortcomings make you and your product invaluable, but ordinary in the long run. Select a time frame for a particular digital marketing strategy to work and generate results. 

Discuss and implement your time frame strategically with your team. This deadline can be short or long depending on your business goals, but its value is indispensable. 

This way, you can evaluate the results after a certain deadline when your campaign runs out. Based on this, you can commence another ad to perform better and conquer. 

However, if it’s a website, you can study the user behavior report. 

Conclusion 

Today, we discussed digital marketing strategies and presented possible solutions so you can work on them. Firstly, you should analyze your goal to know the right direction to move. 

Perform competitor analysis if you haven’t done it yet. Since customers attract to a product or service when there’s something for them, you should offer something additional. 

Lastly, set a deadline for your campaign or the discount you offer to keep your product or service valuable. Analyze your marketing strategies and ensure you are not missing the aforementioned ones to attain digital success.

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Top PHP Frameworks For Modern Web Developers in 2023

Although PHP programming language and its frameworks are popular, each of its frameworks might not meet your requirement for development. According to Wikipedia, there are 37 PHP frameworks, so how do you find the top PHP frameworks for modern web developers?

That’s where our list comes in handy. We have made this list on the basis of RAD (Rapid Application Development). So, you don’t have to repeat the primary tasks, such as updating configuration settings and creating classes for developing your website or application.

Without further ado, let’s get started with the best PHP frameworks.

7 Top PHP Frameworks For Modern Web Developers in 2022

Laravel

  

Coined in 2011, Laravel is one of the most popular PHP frameworks in the market. To this date,  1,621,831 websites have been made using the PHP framework. While none of its competitors are close by.

The reason for this PHP framework’s popularity is the plenty of features it comes with and the flexibility it promises of. You can use Laravel to reduce complexity when making apps.

Some of its popular features are user authentication, caching, routing, queuing, MVC support architecture, data migration, and session management. With Laravel, you don’t need to download PHP or a web server for development.

No matter the type of PC you have, Laravel is ready to use on every device. This is especially beneficial for Mac users since there’s an option to choose between Laravel Homestead and Laravel Valet.

Pros

  • Easy to use and ready to get started
  • Usable on every device without PHP or other web servers
  • Tons of features and flexibility
  • Secure and stay updated with recent web development trends
  • Large community to support in case of issues

Cons

  • Isn’t ideal for a big team since it requires a separate admin panel

5 Popular Businesses Using Laravel

  • Olx
  • Restaurants.com
  •   Vogue Archive
  • Fischer Homes
  • Visit Maine

CodeIgniter

  

Launched in 2006, CodeIgniter is one of the most famous PHP frameworks after Laravel. It’s ideal for beginners since the interface is smooth while installation and setup take minimal time.

In total, this framework consists of a 2 MB file size. Let us mention that the documentation to walk you through installation is included in this 2 MB file.

1,479,137 websites on the internet today that are built using CodeIgniter. Developers trust this PHP framework due to its flexibility in working with MVC and non-MVC architecture paradigms.

Caching and security settings also make it worth it in the PHP frameworks. It shields your site and application from CSRF and XSS attacks. While the security tools include content security policies and context-sensitive escaping.

CodeIgniter has a large online community discussing problems and helping each other solve them. You can engage with its users on forums and Slack groups.

Pros

  • Smooth download and speedy processing
  • Supports multiple caching methods
  • Protects your website against attacks
  • Offers MVC and non-MVC design patterns
  • Small file and lightweight PHP framework

Cons

  • Doesn’t offer high security
  • Infrequent updates and releases

5 Popular Businesses Using CodeIgniter

  • Buffer
  • Casio
  • G-Shock
  • WooBox
  • Barracuda

Symfony

Symfony is a smart choice in PHP frameworks for enterprise-level applications, and 110,973 websites have used it for development to this date. It is advanced and contains rich features to build a secure and modified website and application.

While the best part is that it backs multiple databases other PHP frameworks keep you from. These databases include Oracle, Drizzle, MySQL, SQLite, SQLServer, and PostgreSQL.

There are 50 prebuilt and reusable PHP components, so you can pick one you need for a particular project. With its debugging tool, you can work on your projects just as you want.

Since it’s highly advanced, it will be challenging for you to learn it as a beginner. However, there are five different channels to learn Symfony from and a large community of 600,000 active users participating in the discussion.

 

Pros

  • Featured rich and advanced-level development
  • Pre-built debugging tool allows easy debugging
  • Highly flexible with 50 reusable PHP components
  • Multiple learning resources and a large community
  • Possess multiple databases that other PHP frameworks lack

Cons

  • Is a little challenging to learn for beginners

5 Popular Businesses Using Symfony

  • Sainsbury’s Magazine
  • Sony VAIO UK site
  • Intelius
  • Statista
  • Foot District

Laminas (Zend Formerly)

Like Symfony, Laminas is one of the MVC PHP frameworks that allow you to use components of your choice for development. It is a perfect framework for large enterprise applications that need tight security and a strong database.

Another similarity between Zend and Symfony is that both are difficult to learn and require expertise to work with. However, Zend has plenty of features (including coding tools, an online debugging tool, drag and drop editor) that make development smooth than ever.

Based on three parts and following PHP Framework Interop Group (PHP-FIG) standards, this framework allows an easy shift of code from one framework to another.

Pros

  • Allows using required components
  • Consists of its forums and Slack community
  • Multiple rich features to count on
  • Easy to port from one framework to another
  • Excellent performance and ideal for large enterprise applications

Cons

  • Need the expertise to work with and challenging to learn
  • Plugins are expensive

5 Popular Businesses Using Laminas

  • Best Buy
  • Ebay
  • BBC
  • DHL
  • Cisco

CakePHP

One of the eldest PHP MVC frameworks, CakePHP is mostly the go-to choice for enterprise-level applications. It offers multiple features, including CSRF protection, password hashing, encryption, and safeguarding form data for tight security.

To build a site or application with CakePHP, you’d need to follow a set of coding guidelines. However, it’s time-consuming to adapt to these guidelines, and you might struggle with it as a beginner.

You’ll find some rare features on CakePHP that are unavailable on other PHP frameworks. It has an easy configuration and installation and a large community, and multiple resources to learn and support.

Pros

  • Robust ad multiple security features
  • Large community and wide learning sources
  • Easy installation and configurations
  • Consists of some rare features

Cons

  • Following CakePHP’s convection is mandatory

5 Popular Businesses Using CakePHP

  • BMW
  • Hyundai
  • Visit NC
  • Citizens
  • 10 Fast Fingers

Yii

Included in one of the easy to setup PHP frameworks, YII offers you straightforward operations. It is highly secure, with tons of reliable features (including SQL injection prevention and user-based authentication controls) to help you make a customized application or website.

Setting up YII is a simple process, all thanks to its documentation. It gives a detailed explanation of installation while the vast user community supports you if there need be.

With an extendable setup, YII allows you to change the core code. However, that’s where you need to be careful. One wrong code can disrupt the performance of the entire application.

Pros

  • Secure framework with quick loading
  • Large community and thorough manual
  • Easy integration and feature-rich
  • Customizable according to need

Cons

  • Small errors in the code can disrupt the entire application

5 Popular Businesses Using YII

  • Lenovo
  • Purple
  • WordCounter
  • Purple
  • YMCA

Phalcon

  

Written originally in C programming language, Phalcon is a C extension and full stack. However, it doesn’t ask you to learn this language and keeps updating regularly.

Phalcon is the PHP lightweight framework consisting of low-level architecture, compiled code, and memory resident. All of this constitutes its high execution speed.

You can manage tight security, asset management, and caching with Phalcon. Its security component aids in CSRF protection and password hashing.

The recent update of Phalcon includes new components. ORM, and MVC architecture, for instance. Although this framework is reliable and efficient, it hasn’t got popular as other PHP frameworks.

Pros

  • Easy installation and asset management
  • Gives tight security to applications
  • Quick performance handling requests smoothly
  • Keeps updating and integrating advanced features

Cons

  • Guide isn’t comprehensive and has irregular updates

5 Popular Businesses Using Phalcon

  • Learny Online
  • Good Game Studios
  • Outsmart
  • ESCHER
  • Marchi Auto

Conclusion

PHP frameworks are widely used by modern developers and businesses, including Facebook, Whatsapp, and Zoom. This is due to PHP frameworks’ reliability, efficiency, and quick performance.

Based on stats and performance, we are confident to say that Laravel is the best backend PHP framework. It comes with plenty of features that include user authentication, caching, routing, queuing, MVC support architecture, data migration, and session management.

Additionally, it has a large community and thorough guidelines that navigates you to install and get over issues, if there comes any. However, this framework cannot be suitable for every type of application you want to make and the expertise you have.

So, we’d suggest you check out the features of every PHP framework to see if it matches the technical requirements of the application or website before picking one.

 

Also Read: What is Java Used for Today? 7 reasons Why You Should Learn Java

 

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10 Innovative & Inspiring Examples of Augmented Reality in Marketing

You must already know the importance of eating three meals a day. But, did you know that AR (Augmented Reality) will one day be as essential as three meals in a day for us?

You may have had AR experiences before without the brands you use in your everyday life without even noticing it. For instance, it could be the filter for your pictures on your social media.

Augmented Reality is not that old. Since it is new, it’s easy to grab customers’ attention. People these days are intrigued to know about the impact of Augmented Reality.

Still wondering how Augmented Reality in marketing works and plays a vital role in marketing. You surely don’t have to worry about that. The following ten examples will make you look at the companies that are already using Augmented Reality in marketing in the most inspiring and creative way possible.

Home Depot

In 2015, Home Depot launched the project color app to assist customers with their concerns and confusion. This lets you view how your preferred paint color might appear in real life. You may assess whether a wooden table will look best for you by pointing the camera directly at the spot where you wish to put it.

If you don’t trust your own choices, you can upload pictures from the app on social media to acquire a friend’s opinion.

In 2017 Home Depot took things a step further. Now, you can use the app to see how items like garden furniture, faucets, and other products appear in your house.

Sephora

People don’t like purchasing makeup products online. It isn’t easy to figure out online which lip shade would compliment your personality.

Sephora carefully understands customers’ queries and concerns and offers virtual try-on by which the customers can see how the product will look exactly at them.

Sephora’s use of Augmented Reality is useful for its users. Augmented Reality isn’t just beneficial for users. Sephora’s usage of AR boosts sales by enticing the store’s tech-savvy customers and motivating them to act as brand ambassadors by documenting and sharing their Augmented Reality experiences online.

Social Media Filters

Social media is full of trendy filters. Social media filters are those AR features that users usually use in their life on their social media platforms – be it TikTok, Instagram, or Snapchat. With filters, you can just take your picture with the filter of your interest.

IKEA

Who doesn’t like the idea of frequent shopping without any uncertainty running over the mind? In this case, Augmented Reality has the solution for the people like these. Most of the time, consumers usually get confused about the color combinations or whether the purchase would complement the home ambiance.

Ikea understood the customer struggle and integrated Augmented Reality technology. You can just put your phone in the desired place you want to place your furniture, and the technology will then place the furniture virtually. Then can solely decide if it works best for you or not.

Gucci

Gucci was one of the first luxury brands that invest in Augmented Reality for marketing. Added an AR feature to Gucci’s app to let the customers use the feature to “try on” sneakers. This gave customers a visual representation of how their desired product will look in reality. This technology helped Gucci in boosting client satisfaction.

Timberland

If you are anything like me, you must already know the hassle of carrying piles of clothes to the changing rooms. Even most of the time, the idea of trying on clothes prevents me from buying clothes.

To avoid this trouble, Timberland took their customer satisfaction to the next level and set up a virtual changing room. So, you wouldn’t even have to walk into the store to try on the clothes. You can simply walk to a monitor which displays your avatar on the screen to let you know how it will appear.

L’Oreal

Buying beauty products without testing them is a big turnoff for beauty shoppers. To prevent beauty shoppers from inconvenience, L’Oreal integrated the brand’s makeup collection with the YouCam makeup app. The millennial generation is obsessed with exploring new shades and techniques. L’Oreal made it easy for them to try on makeup conveniently, even by sitting at home via their iPad.

L’Oreal stores provide services like having beauty consultants on hand to assist customers and digital features like the Nail Genius and Makeup Genius applications that are intended to enhance the consumer experience. Right now, the app is hosting 64 virtual beauty looks for their fans in Mexico, Russia, and the US.

Pokemon Go

Pokemon Go is one of the greatest examples of Augmented Reality. It was first initiated in 2016 and got popular within a few months. The idea was to develop a game that would incorporate both physical interaction and computer technologies. This game effectively mitigated the drawback that playing internet games makes individuals obese. Finding and catching a cartoon character that is practically existing in the environment is the game’s major objective. The characters in the game and the experience seem incredibly realistic.

Sayduck Furniture Visualizer

Sayduck also released a similar mobile app that helps users to conjure up how certain products would look in their homes. The AR app shows the items in real size by displaying a visual replica through the camera on a smart device. You can reshuffle the items to any angle and see how they would look in your home.

IBM app

Most consumers usually want to get product knowledge before making an in-store purchase. People usually like browsing on their smart devices for shopping. To cater to this customer need, IBM launched its AR app. The app acts like a personal shopper and uses Augmented Reality to give the customer a personalized experience and assist them with their confusion.

Wrapping Up

Augmented Reality is soon going to be one of the hottest trends in marketing. Various examples of Augmented Reality in marketing are used in the real world. Be it to generate more sales or to increase customer satisfaction, AR is something that all brands need to integrate into their businesses.

AR has the ability to enhance the user experience and make the business stand out. Marketers should know how these brands are already in AR and creatively incorporate trendy and latest marketing strategies into their business. Implementing Augmented Reality in marketing can do wonders for your business. The companies that are avoiding it are surely going to face major challenges and huge losses in the long run.

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What is Java Used for Today: 7 Reasons Why You Should Learn Java

Do you want to pursue a career in software development? To become a professional developer, you need to have a firm grip over at least one programming language. Although programming languages are not easy to learn, finding the one you like developing with the most is important.

Java is one of the most used programming languages. Stats by Statista.com suggest 33.27% of developers will use it worldwide in 2022. It is an easy-to-learn language and helps you clear your object-oriented programming (OOP) concepts.

What is JAVA?

It is a multi-platform programming language to develop applications for different devices. Many top development companies consider it a reliable, fast, and secure programming language. Java was developed by Sun Microsystems in the year 1995 and is used by most applications and websites today.

To make it work, you need to install JDK (Java Development Kit) for development and JRE (Java Runtime Environment) for running the Java applications. You can download JDK from oracle’s website, that is oracle.com, and install the latest Java version, JDK version 8.

What is Java used for today?

You might be wondering what is Java used for in 2022? Java is used for many enterprise-level applications, from gaming applications to simple desktop applications. It is a go-to language for developers, and java programming uses are popular in technologically advanced industries.

You can use its frameworks and tools to develop different types of applications. We will be listing below different uses for Java to help you understand the different applications of Java.

Mobile Applications

Android applications are built using the Java language. Android Studio, the popular android development IDE, uses Java for developing android applications. Being familiar with Java will make it easy for you to develop android mobile applications.

Web-Based Applications

Java supports web development by using JSP, Struts, and Servlet. This is why Java is also popular as a server-side programming language. Many popular websites such as AliExpress and Amazon are written using Java.

Desktop Applications

Many GUI(graphical user interface) based desktop applications can be built using Java as it provides several frameworks. Java frameworks such as JavaFX, Swing, and Griffon. List, menu, and button components are assembled and included in the tools.

Game Development

Java provides support for the open source 3D engine, which is why many game development companies use Java for game development. When it comes to the context of designing 3D games, the engine offers unmatched capacity.

The most well-known Java video games include ones like Minecraft and Mission Impossible III. Some well-known frameworks and libraries are available for game development, including LibGDX and OpenGL.

IoT Applications

IoT (Internet of Things) is a technology that connects devices embedded in its networks and communicates with those devices with the help of the network. Although there are many other programming languages for developing IoT applications, Java provides flexibility, making IoT programmers use Java.

Cloud Applications

The on-demand accessibility of IT resources over the internet is referred to as a cloud application. The service is inexpensively provided through the cloud-based application at feasible costs. The environment for creating cloud-based apps is provided by Java. You can create SaaS (Software as a Service), PaaS(Platform as a Service), LaaS (Logging as a Service), and applications using Java. The cloud application is frequently used to develop apps remotely or communicate data amongst businesses.

What is Java Used For on a Computer?

Java on a computer is used for developing Java applications for different platforms and also compiling and running those applications. Applications that work in a distributed manner can also be developed using JDK.

That implies that a single program can run synchronously while being spread among servers or clients in a network. As an additional component of web pages, Java can be used to create application modules or applets.

How to Program in Java?

Step #01:

Download and Install JRE (Java Runtime Environment)

The Java runtime environment contains the software and library components layer that will allow JVM (Java Virtual machines) to run Java Applications. Download it from the official website.

Step #02:

Download and Install JDK (Java Development Kit)

Install Java Runtime Environment by downloading it. The software layer that is utilized to run Java programs is in the Java Runtime Environment. But it does not include the tools and components that will help you develop a Java program. For that, you will have to install JDK (Java Development Kit), which contains the elements needed to build a java application. Download the kit from Oracle’s website.

Step #03:

Install and Download an IDE

IDE is the integrated development environment; the most popular ones are Netbeans and Eclipse for compiling and debugging Java applications. In contrast, you can use Android Studio as an IDE to compile android mobile applications. An IDE helps you compile the code and detect errors in the Java code or Java program.

Why is Java so Widely Used?

The answer is mostly found in Java’s historically thorough testing, upgrading, and consistency of delivery. Dedicated Java developers, architects, and fans have worked on testing, improving, expanding, and proving Java so much that you will be amazed how much is Java used. Java has continually changed throughout the years while having roots that go back almost two decades.

Java is made to make it easy to create portable, high-performance applications for the broadest range of computing systems, enabling both the general principles of accessibility and cross-platform interaction. Businesses may offer more services, improve end-user productivity, communication, and collaboration, and significantly lower the ownership cost of the enterprise and the consumer applications by making applications available across heterogeneous settings.

Reasons to Learn Java

There are some vital reasons why learning Java as a programming language is beneficial, which we will list and define to help you motivate yourself to learn Java.

Easy to learn

The syntax of Java is similar to that of English, which is why it is an easy language to learn. Because of the ease of learning, many universities have started teaching students Java as the first programming language. This helps them define the concepts of programming languages for future developers.

High Salary

Java developers are in high demand, and that is why they are hired at high salaries. It is of the most popular programming languages, and because of its popularity, Java developers are in demand. A high-paying job is worth learning Java as your programming language for development.

Increased Job Opportunities

As java development is in high demand in many industries, there are more job opportunities than in other programming languages jobs. You can grab these opportunities easily as there are vast options. Such as in android development, game development, desktop applications development and big data analytics industry.

Frameworks and Tool Support

There are a lot of frameworks of Java and great tool support that makes it a great reason to learn Java development. In software creation, Java tools are used to optimize the performance of Java programs. Even though Java is a for-profit technology owned by Oracle, many free tools are available.

Integrated development environments (IDEs), such as Eclipse and IntelliJIDEA, designed to document and debug your code, are some of the most popular tools.

Java also offers many frameworks, or ready-made pieces of code, frequently used as models for desktop and mobile apps. Developers use these frameworks in place of writing original custom code.

Learning Java is Free

Because Java is freely accessible under the Oracle Binary Code License (BCL), it is highly well-liked by lone programmers. This indicates that Java is free for testing and development environments, but some payment is necessary for commercial use.

It is Platform-Independent

As the Java source code is translated to byte code by the compiler, and then it can be executed on any platform using the Java Virtual Machine (JVM), Java is platform-independent. Java is a platform-neutral language, commonly referred to as a WORA (write once, run everywhere) language. Furthermore, due to Java’s platform independence, most Java programs are created in a Windows environment and run on UNIX systems.

Java is Flexible

Java is particularly adaptable since it can be used to build programs for the web, mobile devices, desktop computers, and different platforms. Also, Java has many features that make it adaptable, like dynamic coding, several security features, platform independence, and network-centric architecture. Whether a beginner or a college freshman, if you want to learn how to code, today is the day to get started.

Learning Java as a programming language has many benefits, and making it your language for development may lend you a high-paying job. So, these were the top 7 reasons that we think are why you need to learn Java. I hope we answered your questions, such as what does Java do? And helped you in taking the decision that you will start learning Java development and become a professional Java developer.

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4 Primary Factors to Consider for Selling Products & Services

It is about Revenue Growth – that’s what I have been hearing for many years. However, in reality, our focus is vast.

Growth is all about sales, while businesses aren’t paying detailed attention to it.

This is Khurram Kalimi, Chief Operating Officer/Co-founder of VinnCorp, with 18 years of experience in the global technology world & sales.

Through my diverse experience, I am confident that your business needs the right approach to elevate sales and gain brand recognition.

Below, I have described the sales-boosting factors in detail. These are the result-oriented factors and came from my personal sales experiences.

Implementing these will get you high sales, the loyalty of customers, and a viable business for years to come.

Let’s begin with the “LESS-KNOWN” sales secrets now.

04 Primary Factors to Consider for Selling Products & Services

Who Are You Talking To?

Selling your product or service will be effortless if you’re talking to the person whose designation is known to you. This will help you present your product in a way that the potential buyer has no reason to refuse your offer.

Search for KPIs of the potential client and his business who is the target of your business proposal. This is to ensure that your product is aligned with the KPIs of both, his personal benchmarks for performance and Professional performance standards.

Relationship Building

Relationship building is the first step towards winning potential sales opportunities and regular clientele. Ensure that your relationship is strengthened with the client before presenting your product or service, as it significantly impacts on the opportunity to create strategic alliance with them.

Since how long does your client (or business friend) know that you play a significant role here? A level of trust based on previous transactional records will allow you to do business together and increase sales exponentially. People buy from people, and emotional attachment plays an important role. This should not be limited by time or the number of relations you’ve made so far because humans can’t be seen as targets so you have to keep making relations like sowing seeds.

Word of Mouth

Give your clients an ultimate level of satisfaction. They must be pleased with your product or service to the core. Your service should leave a positive impact on their business and help it grow better than ever.

Your proven track record and valuable services should inspire at the level that they recommend your service or product in their social gatherings anywhere and anytime while also increasing their own productivity alongside.

Empathy

Research on the discomfort of your existing and potential customers before you introduce and present your product or service. Put yourself in the client’s shoes and evaluate how you would want your problem to be solved with a product or service.

Once you understand the pain points of your client, present your product as a solution to it. Tell them what value it holds (specifically for them) and how is your product or service the ideal solution of their problems.

Other Important Sales Factors to Consider

Customer Filtration

Customer filtration plays a crucial role in developing a reliable and authentic clientele. However, it is always neglected. Research on the client’s history and story behind his business before presenting your plan. Having knowledge of client’s background and working style will prevent you from hurdles and obstacles in future leading towards the smooth execution of plan.

This approach will allow you to choose who can be your customer and who cannot. It will save a lot of time and increase efficiency in the long run. You will have to specifically see if there is a relevant team on the customer’s side who will use, implement, and value the product or service you are offering.

Growth is the Goal

Sales is about the continuous increase of revenue month over month and quarter over quarter. In that regard, follow the Hockey Stick Model to multiply and achieve your monthly sales target.

While we all know continuous growth is the goal in sales, we should know how much time we have to invest in a particular lead. Refrain from investing a fraction of time in a single customer as it might not yield the expected results. Your focus should be on increasing the number of customers while maintaining quality alongside.

Channel Sales

Channel sales is a part of the reseller model where you make partners, and they introduce you to new customers on a revenue-sharing model. They act like your extended arms, and eventually, you end up having more sales teams at your disposal.

This has worked for me, but the key here is to have a high level of integrity, timely release of payments, and proper documentation to add value to these relations.

Use Case-Based Selling

Using case-based selling is connected to inconvenience, problems, or issues any company or customer is facing. If you can develop your product to resolve issues and fill gaps that potential customers are facing, you can increase sales exponentially with less efforts and more efficiency.

In this way, you can become an expert on that subject and offer your product or service to a large range of customers. Ultimately, this will boost sales and make wide use of your product or service.

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5 AI Copywriting Tools to Make Writing Content Easier

Are you a content writer experiencing writer’s block or a business owner looking for tools to produce high-quality marketing content?

Well, whatever the case is if you are reading this blog, your search is definitely for AI copywriting tools.

No need to worry because we have got your back. Below we will tell you the 5 copywriting tools to make writing content easier for you.

We all know the importance of copywriting tools on this date for creating marketing copies to attract potential customers. In contrast, a dull copy can make you lose clients and ultimately huge profits.

However, creating appealing content is not easy for copywriters and businesses, which is why copywriters charge up to $10000 per copy.

How can you save yourself from investing huge amounts in copywriting and getting up to the mark copies that sell? Artificial Intelligence (AI) and Machine Learning (ML) have come to the rescue!

With the help of AI and ML technologies, many AI copywriting tools have been introduced that help copywriters and businesses create original copywriting content for free.

Many copywriters use different AI copywriting apps to produce excellent copies faster than organic copies.

Advantages of AI Copywriting Tools

There are some benefits that you get from using AI copywriting tools that weigh higher than the process of hiring copywriters. Let’s take a look at them.

Produces Content Faster

The AI copywriting tools work quicker than an ordinary human being’s thinking capability and typing speed. Faster copy write-ups mean publishing more content and having multiplied returns on investments.

Content Available 24 Hours 

With AI copywriting tools, you can produce copywriting content without a break or a pause. While human writers need rest and sleep, artificial intelligence tools work nonstop and write unique content every time.

High Accuracy 

These tools use artificial intelligence. They produce content with correct grammar and punctuation. So, the accuracy of the copywriting content is high. A human copywriter can make errors with the need to edit content two to three times.

Affordability

Some AI tools are free, while others cost a very affordable monthly subscription for AI writing. There is no need to hire expensive copywriters to create your marketing copies as these tools will do the same work for you at half the price or probably free.

Save Time

AI content written through copywriting tools saves you a lot of time. So, businesses can focus on other important tasks instead of giving instruction, keeping a follow-up on the writing process, and receiving and reviewing one.

5 AI Copywriting Tools to Make Writing Content Easier

ChatGPT 

Launched in November 2022 by OpenAI, ChatGPT (Chat Generative Pre-trained Transformer) is given importance as one of the finest AI copywriting tools on this date. It is an updated version of OpenAI topping GPT-3 family and provides you with a copy when you chat. 

Unlike other copywriting tools, it is fluent in English and creates coherent content. You can also generate content with it in 94 languages besides English. 

Additionally, ChatGPT memorizes the previous answers it derived for you in the chat. This feature saves you time while helping you drive content on par. 

Pricing 

One of the biggest advantages of ChatGPT is that it’s free for now. You don’t need to pay a subscription fee to generate content from this AI copywriting tool. 

However, the free version isn’t going to last for long. In the near future, ChatGPT will be paid as other copywriting tools. OpenAI’s CEO Sam Altman has confirmed it through his tweet, “We will have to monetize it somehow at some point; the compute costs are eye-watering.”

Jasper (Previously Jarvis)

Jasper is the best AI copywriting software. It has come a long way and creates content better than its competing AI tools. It helps you write social media ads, blog posts, emails, and more.

It offers templates such as story generator and AIDA framework that generate high-quality content faster. With its Boss Mode, it takes commands from you and generates content efficiently in minutes.

Jasper has become popular among its 50,000 users in a very short time, which is enough to prove the tool’s effectiveness.

Pricing

The basic starter pack includes $29 per month for creating content of up to 20,000 words. With this, you will have access to 50+ copywriting skills and be able to invite unlimited team members to work with you. But there are some advanced features that you may be unable to use.

To access the Boss Mode and Commands feature, you will have to subscribe to a $59 per month plan. However, there is a policy of a 7-day money-back guarantee to keep you relieved if Jasper doesn’t suit you.

CopyAI

Another great AI copywriting tool is the CopyAI. It is a substitute for writer’s block and generates social media content, sales copy, eCommerce copy, and a long list of copies in a few seconds.

To this date, 1,000,000 marketers have used CopyAI to generate compelling copywriting content. Its unique features include the ability to write copies in more than 25 different languages.

Pricing

The starting pack is free, and you can use the tool’s basic features. In the free mode, you can produce 2000 words per month with the help of 90+ AI tools and templates, and only one person can use this plan.

The Pro plan of CopyAI starts at $49 per month and generates more than 40,000 words per month at maximum. However, if 40,000 words are insufficient for your requirements, you can upgrade the plan to use 100,000 words per month.

Rytr

If you want to create marketing copies that are engaging and human-like, Rytr is the best choice for you. Rytr is a new copywriting tool, but it has come up on the same level as some of the best copywriting tools available in the market.

Its developer’s team is constantly working on developing new features for the betterment of your content. One of its features includes writing copies in 30+ languages which is amazing.

Pricing

The initial plan is free, in which you can generate up to 5,000 characters per month. Additionally, there is a built-in plagiarism checker, while you can write in 30+ languages and access 20+ tones with Rytr.

The second plan is the Saver Plan which costs you $9 per month, and you can generate up to 50,000 characters each month. This plan gives you access to premium community support and other features.

Lastly, there is the unlimited plan that costs $29 per month. You can generate unlimited characters and create your custom-use case in this plan.

Writesonic

Writesonic is another popular AI copywriting tool that uses the GPT-3 algorithm to generate copies of the content. Content types include ad copy, social media ads, SEO meta descriptions, emails, and a long list to go.

One of its features is the content rephrases, which are very useful when you want to re-word the facts in your descriptions and content. You can copy any content to it, and it will paraphrase the content into something unique.

However, Writesonic is best for short-form content and is easy to use.

Pricing

First, there is a free plan in which you will get ten credits. This is suitable to test the tool whether it suits you or not.

The second plan is the basic, which costs $15 per month, and you can generate up to 50,000 words for one user.

Then comes the professional plan costing you $45 per month for unlimited credits but only one user seat.

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100 Best Companies to Work for a Principal Software Engineer by Total Comp

A survey report shows 61% of Principal Software Engineers prefer working at a public company. While 38% of Principal Software Engineers reflect their interest in private companies, the rare 1% work at educational institutions.

Keeping in view your job preference, we have formed a list of the 100 best companies to work for a Principal Software Engineer by total comp. In this list, you will find the company type, CEO name, headquarters location, global headcount, total compensation and its breakup, Blind rating, designation and level of every company. So, you can select and apply to one of your preferred companies.

Let’s get started with the list of the best places to work by total comp.

Methodology

The “100 best companies to work for a Principal Software Engineer” list determines the finest corporations to work for at the position of a Principal Software Engineer by total compensation.

To craft this list, our experts first sorted out companies from the publicly traded top 500 highest market cap US-based tech companies ranked at marketcap.com. Note that the focus was only on tech companies headquartered in the USA. A few exceptions are some healthcare companies with tech-heavy investments, though. ByteDance, Atlassian, and Shopify have been added as exceptions in honorable mentions as they aren’t headquartered in the USA.

After finalizing the list of good companies to work for in the USA per the above criteria, we collected Principal Software Engineer salaries from Glassdoor.com and Levels.fyi. Years of experience chosen for this purpose were 13-20 years. Although we considered it a standard experience for the designation, years of experience may vary from company to company and person to person.

We kept Microsoft’s levels 66 and 67 as standard to enlist the designation of Principal Software Engineers from other companies. Since Microsoft pioneered software as a business, it has a very well-defined career track for software engineers. Principal designation at Microsoft spans levels 65, 66 and 67 – but for this list, we focused on L66 and 67.

The data is current as of 28 October 2022. We have also drafted lists for junior software engineers, mid-level software engineers, and senior software engineers.

An important thing to note is that across different companies, the designation “Principal Software Engineer” refers to varying levels of experience and expectations. For example, Microsoft’s Principal Software Engineer matches the Senior Staff of VMWare and Tesla but is equivalent to Architect at Palo Alto Networks. Therefore, the list mentions the equivalent level/designation for Microsoft’s Principal Software Engineer at L66/67.

Another quirk in this effort is that some companies have very broad pay bands, covering a vast range of experience. For example, Apple’s E5 is a very broad pay band. For these cases, we simply went with levels.fyi’s weighted average compensation numbers.

For scenarios where pay bands overlap with our benchmark of Microsoft L66/67, we choose the higher pay band as long as it overlaps with L66/67 of Microsoft.

Another point to note is that since the source of data is the self-reported data on Levels.fyi and Glassdoor.com over a period of time, it may not fully reflect the realities of the current market correction. However, the authors believe that the list still gives a fairly accurate representation of the relative comp levels from various companies for the mentioned designation and experience levels.

While the list mentions the names of the companies, some companies have been acquired but still maintain an independent identity and payscale from their parent companies. For the purposes of this list, we have kept LinkedIn, Tinder, and VMWare as separate entities.Besides the top 100 tech companies by total comp, we also added 10 honorable mentions for firms that are well-known but did not make the cut for the top 100 companies to work for. Let us know if you would like a company to be added to the mix.

1. LinkedIn

Founded: 2002

Company Type: Public

CEO: Ryan Roslansky

Global Headcount: 18,000

Headquarters: Sunnyvale, CA, United States

Industry: Business

Designation: Principal Staff Software Engineer (Level – L7)

Per Annum Total Compensation: $948,125

  • Base: $313,750
  • Stock: $575,000
  • Bonus: $59,375

Blind Rating: 4.2

2. Dropbox

Founded: 2007

Company Type: Public

CEO: Drew Houston

Global Headcount: 2,667

Headquarters: San Francisco, CA, US

Industry: Technology, Information and Internet

Designation: Principal Engineer (Level – IC6)

Per Annum Total Compensation: $937,000

  • Base: $246,557
  • Stock: $309,410
  • Bonus: $63,525

Blind Rating: 3.7

3. Meta

Founded: 2004

Company Type: Public

CEO: Mark Zuckerberg

Global Headcount: 83,553

Headquarters: Menlo Park, CA, US

Industry: Software Development

Designation: E7

Per Annum Total Compensation: $914,339

  • Base: $155,530
  • Additional Pay (including stocks and bonus): $82,623

Blind Rating: 4.0

4. Splunk

Founded: 2003

Company Type: Public

CEO: Gary Steele

Global Headcount: 7000+

Headquarters: San Francisco, CA, US

Industry: Software Development

Designation: Senior Principal SWE (Level – P6)

Per Annum Total Compensation: $857,194

  • Base: $283,000
  • Stock: $494,444
  • Bonus: $79,750

Blind Rating: 3.7

5. Lyft

Founded: 2012

Company Type: Public

CEO: Logan Green

Global Headcount: 4,453

Headquarters: San Francisco, California, United States

Industry: Online Ridesharing

Designation: Senior Staff Engineer (Level – T7)

Per Annum Total Compensation: $847,500

  • Base: $243,667
  • Stock: $603,000
  • Bonus: $833

Blind Rating: 3.7

6. Coinbase

Founded: 2012

Company Type: Public

CEO: Brian Armstrong

Global Headcount: 3,730

Headquarters: San Francisco, CA, US

Industry: Technology, Information and Internet

Designation: Senior Staff Software Engineer (Level – IC7)

Per Annum Total Compensation: $825,527

  • Base: $262,133
  • Stock: $534,333
  • Bonus: $29,061

Blind Rating: 3.8

7. Uber

Founded: 2009

Company Type: Public

CEO: Dara Khosrowshahi

Global Headcount: 10000+

Headquarters: San Francisco, CA

Industry: Internet & Web Services

Designation: Senior Staff Software Engineer (Level – 6)

Per Annum Total Compensation: $791,611

  • Base: $257,271
  • Stock: $479,933
  • Bonus: $54,407

Blind Rating: 3.7

8. Twitter

Founded: 2006

Company Type: Public

CEO: Parag Agrawal

Global Headcount: 7,500

Headquarters: San Francisco, California, United States

Industry: Internet

Designation: Senior Staff SWE

Per Annum Total Compensation: $769,500

  • Base: $266,750
  • Stock: $424,625
  • Bonus: $78,125

Blind Rating: 3.9

9. Instacart

Founded: 2012

Company Type: Private

CEO: Fidji Simo

Global Headcount: 3000

Headquarters: San Francisco, California, United States

Industry: Retail Services Grocery Delivery

Designation: Senior Staff Engineer (Level – L8)

Per Annum Total Compensation: $725,000

  • Base: $225,000
  • Stock: $500,000
  • Bonus: $0

Blind Rating: 3.8

10. Netflix

Founded: 1997

Company Type: Public

CEO: Ted Sarandos and Reed Hastings

Global Headcount: 11,300

Headquarters: Los Gatos, CA, United States

Industry: Technology and Entertainment Industry

Designation: Staff Engineer (Level – E6)

Per Annum Total Compensation: $722,105

  • Base: $722,105
  • Stock: $0
  • Bonus: $0

Blind Rating: 4.2

11. DataBricks

Founded: 2013

Company Type: Public

CEO: Ali Ghodsi

Global Headcount: 4000+

Headquarters: San Francisco, CA, United States

Industry: Computer Software

Designation: Senior Staff Engineer (Level – L7)

Per Annum Total Compensation: $700,000

  • Base: $200,000
  • Stock: $450,000
  • Bonus: $50,000

Blind Rating: 4.1

12. Stripe

Founded: 2010

Company Type: Private

CEO: Patrick Collison

Global Headcount: 7,000

Headquarters: South San Francisco, California, United States

Industry: Financial Services

Designation: Staff Engineer (Level – L4)

Per Annum Total Compensation: $653,706

  • Base: $248,962
  • Stock: $352,163
  • Bonus: $52,581

Blind Rating: 3.8

13. Snapchat

Founded: 2011

Company Type: Public

CEO: Evan Spiegel

Global Headcount: 6,446

Headquarters: Santa Monica, CA, US

Industry: Software Development

Designation: (Level – L6)

Per Annum Total Compensation: $653,584

  • Base: $248,905
  • Stock: $366,810
  • Bonus: $37,869

Blind Rating: 4.1

14. Pinterest

Founded: 2010

Company Type: Public

CEO: Bill Ready

Global Headcount: 3,225

Headquarters: San Francisco, CA, US

Industry: Internet

Designation: (Level – L6)

Per Annum Total Compensation: $624,668

  • Base: $237,692
  • Stock: $376,515
  • Bonus: $10,461

Blind Rating: 3.9

15. Airbnb

Founded: 2008

Company Type:Public

CEO: Brian Chesky

Global Headcount: 6,132

Headquarters: San Francisco, CA, US

Industry: Lodging

Designation: Senior Staff Software Engineer (Level – G11)

Per Annum Total Compensation: $617,675

  • Base: $263,500
  • Stock: $303,750
  • Bonus: $50,425

Blind Rating: 3.7

16. Workday Inc.

Founded: 2005

Company Type: Public

CEO: Aneel Bhusri

Global Headcount: 10000+

Headquarters: Pleasanton, CA

Industry: Enterprise Software & Network Solutions

Designation: Senior Principal SWE (Level – P6)

Per Annum Total Compensation: $608,514

  • Base: $239,857
  • Stock: $357,143
  • Bonus: $11,514

Blind Rating: 4.0

 

17. VMWare

Founded: 1998

Company Type: Public

CEO: Rangarajan Raghuram

Global Headcount: 10000+

Headquarters: Palo Alto, CA

Industry: Enterprise Software & Network Solutions

Designation: Senior Staff Engineer

Per Annum Total Compensation: $601,100

  • Base: $292,500
  • Stock: $241,000
  • Bonus: $67,600

Blind Rating: 3.7

 

18. Asana

Founded: 2008

Company Type: Public

CEO: Dustin Moskovitz

Global Headcount: 1000 

Headquarters: San Francisco, CA

Industry: Software Engineer

Designation: (Level – L6)

Per Annum Total Compensation: $596,312

  • Base: $225,500
  • Stock: $370,812
  • Bonus: $0

Blind Rating: 4.4

 

19. Amazon

Founded: 1994

Company Type: Public

CEO: Andy Jassy

Global Headcount: 10000+

Headquarters: Seattle, WA

Industry: Internet & Web Services

Designation: Principal SDE (Level – L7)

Per Annum Total Compensation: $591,916

  • Base: $196,227
  • Stock: $366,626
  • Bonus: $29,658

Blind Rating: 3.1

 

20. Square Inc.

Founded: 2009

Company Type: Subsidiary or Business Segment

CEO: Jack Dorsey

Global Headcount: N/A

Headquarters: San Francisco, CA

Industry: Internet & Web Services

Designation: (Level 7)

Per Annum Total Compensation: $570,626

  • Base: $252,520
  • Stock: $313,481
  • Bonus: $4,625

Blind Rating: 4.2

 

21. Adobe

Founded: 1982

Company Type: Public

CEO: Shantanu Narayen

Global Headcount: 10000+

Headquarters: San Jose, CA

Industry: Software Engineer

Designation: Principal scientist

Per Annum Total Compensation: $555,000

  • Base: $250,000
  • Stock: $225,000
  • Bonus: $80,000

Blind Rating: 4.1

 

22. Broadcom

Founded: 1991

Company Type: Public

CEO: Hock E. Tan

Global Headcount: 10000+

Headquarters: San Jose, CA

Industry: Electronics Manufacturing

Designation: Distinguished Engineer (Level – ICB 7)

Per Annum Total Compensation: $538,800

  • Base: $208,000
  • Stock: $250,000
  • Bonus: $80,800

Blind Rating: 3.1

 

23. Intel

Founded: 1968

Company Type: Santa Clara, CA

CEO: Patrick P. Gelsinger

Global Headcount: 10000+

Headquarters: Santa Clara, CA

Industry: Computer Hardware Development

Designation: Principal Engineer (Level – Grade 11)

Per Annum Total Compensation: $538,750

  • Base: $280,000
  • Stock: $139,500
  • Bonus: $119,250

Blind Rating: 3.5

 

24. DoorDash

Founded: 2013

Company Type: Public

CEO: Tony Xu

Global Headcount: 6000+

Headquarters: San Francisco, CA, US

Industry: Software Development

Designation: (Level – E6)

Per Annum Total Compensation: $531,675

  • Base: $233,500
  • Stock: $294,425
  • Bonus: $3,750

Blind Rating: 3.5

 

25. Roblox

Founded: 2004

Company Type: Public

CEO: David Baszucki

Global Headcount: 1,600

Headquarters: San Mateo, California, United States

Industry: Video Games

Designation: Principal Software Engineer (Level – IC5)

Per Annum Total Compensation: $531,523

  • Base: $287,000
  • Stock: $102,636
  • Bonus: $952

Blind Rating: 4.2

 

26. MongoDB, Inc

Founded: 2007

Company Type: Public

CEO: Dev Ittycheria

Global Headcount: 1001 to 5000

Headquarters: New York, NY

Industry: Enterprise Software & Network Solutions

Designation: Staff Software Engineer

Per Annum Total Compensation: $530,000

  • Base: $230,000
  • Stock: $300,000
  • Bonus: $0

Blind Rating: 4.3

 

27. Microsoft

Founded: 1975

Company Type: Public

CEO: Satya Narayana Nadella

Global Headcount: 122,000

Headquarters: Redmond, WA

Industry: Computer Hardware Development

Designation: Principal Engineer (Level – 67)

Per Annum Total Compensation: $516,111

  • Base: $232,476
  • Stock: $205,865
  • Bonus: $77,770

Blind Rating: 4.1

 

28. Tesla Inc.

Founded: 2003

Company Type: Public

CEO: Elon Musk

Global Headcount: 10000+

Headquarters: Austin, CA

Industry: Transportation Equipment Manufacturing

Designation: Senior Staff Engineer (Level – P5)

Per Annum Total Compensation: $515,800

  • Base: $217,000
  • Stock: $298,800
  • Bonus: $0

Blind Rating: 3.4

 

29. PayPal

Founded: 1998

Company Type: Public

CEO: Dan Schulman

Global Headcount: 10000+

Headquarters: San Jose, CA

Industry: Internet & Web Services

Designation: Principal Software Engineer (Level – T28)

Per Annum Total Compensation: $514,500

  • Base: $218,250
  • Stock: $242,500
  • Bonus: $53,750

Blind Rating: 3.6

 

30. AMD

Founded: 1969

Company Type: Public

CEO: Lisa Su

Global Headcount: 5001 to 10000

Headquarters: Santa Clara, CA

Industry: Computer Hardware Development

Designation: Fellow (Level – L10)

Per Annum Total Compensation: $510,000

  • Base: $270,000
  • Stock: $100,000
  • Bonus: $140,000

 

Blind Rating: 3.9

 

31. Box

Founded: 2005

Company Type: Public

CEO: Aaron Levie

Global Headcount: 2,172

Headquarters: Redwood, California, United States

Industry: Technology

Designation: Senior Staff Software Engineer (Level – L9)

Per Annum Total Compensation: $510,000

  • Base: $270,000
  • Stock: $200,000
  • Bonus: $40,000

 

Blind Rating: 3.9

 

32. Google

Founded: 1998

Company Type: Public

CEO: Sundar Pichai

Global Headcount: 139,995

Headquarters: Mountain View, CA, US

Industry: Technology, Information and Internet

Designation: Staff SWE (Level – L6)

Per Annum Total Compensation: $496,154

  • Base: $226,696
  • Stock: $215,621
  • Bonus: $53,837

Blind Rating: 4.3

 

33. NVidia

Founded: 1993

Company Type: Public

CEO: Jensen Huang

Global Headcount: 10000+

Headquarters: Santa Clara, CA

Industry: Computer Hardware Development

Designation: Principal Engineer (Level – IC6)

Per Annum Total Compensation: $493,500

  • Base: $284,143
  • Stock: $205,714
  • Bonus: $3,643

Blind Rating: 4.4

 

34.   Indeed

Founded: 2007

Company Type: Private

CEO: Chris Hyams

Global Headcount: 10000+

Headquarters: Austin, TX

Industry: Internet & Web Services

Designation: Principal Software Engineer (Level – L4)

Per Annum Total Compensation: $473,478

  • Base: $246,273
  • Stock: $193,273
  • Bonus: $33,932

Blind Rating: 4.0

35. Cisco Systems

Founded: 1984

Company Type: Public

CEO: Chuck Robbins

Global Headcount: 10000+

Headquarters: San Jose, CA

Industry: Enterprise Software & Network Solutions

Designation: Principal Engineer (Level – Grade 13)

Per Annum Total Compensation: $473,308

  • Base: $224,769
  • Stock: $166,077
  • Bonus: $82,462

Blind Rating: 3.7

 

36. Apple Inc.

Founded: 1976

Company Type: Public

CEO: Tim Cook

Global Headcount: 10000+

Headquarters: Cupertino, CA

Industry: Computer Hardware Development

Designation: (Level – ICT5)

Per Annum Total Compensation: $454,086

  • Base: $221,587
  • Stock: $194,814
  • Bonus: $37,685

Blind Rating: 4.0

 

37. ServiceNow

Founded: 2004

Company Type: Public

CEO: William R. McDermott

Global Headcount: 10000+

Headquarters: Santa Clara, CA

Industry: Enterprise Software & Network Solutions

Designation: Software Engineer (Level – IC6)

Per Annum Total Compensation: $450,000

  • Base: $250,000
  • Stock: $150,000
  • Bonus: $50,000

Blind Rating: 3.9

 

38. Palo Alto Networks

Founded: 2005

Company Type: Public

CEO: Nikesh Arora

Global Headcount: 10000+

Headquarters: Santa Clara, CA

Industry: Enterprise Software & Network Solutions

Designation: Sr Principal Engineer

Per Annum Total Compensation: $447,750

  • Base: $248,750
  • Stock: $148,750
  • Bonus: $50,250

Blind Rating: 3.6

 

39. Snowflake Inc.

Founded: 2012

Company Type: Public

CEO: Frank Slootman

Global Headcount: 5000

Headquarters: Bozeman, MT

Industry: Enterprise Software & Network Solutions

Designation: Senior Software Engineer II (Level – IC4)

Per Annum Total Compensation: $441,667

  • Base: $235,833
  • Stock: $176,167
  • Bonus: $29,667

 

Blind Rating: 4.3

 

40. Okta Inc.

Founded: 2009

Company Type: Public

CEO: Todd McKinnon

Global Headcount: 5,030

Headquarters: San Francisco, CA, US

Industry: Software Development

Designation: Principal Software Engineer

Per Annum Total Compensation: $435,563

  • Base: $243,750
  • Stock: $156,125
  • Bonus: $35,688

Blind Rating: 3.8

 

41. Qualcomm

Founded: 1985

Company Type: Public

CEO: Cristiano Amon

Global Headcount: 10000+

Headquarters: San Diego, CA

Industry: Computer Hardware Development

Designation: Principal Engineer

Per Annum Total Compensation: $421,916

  • Base: $227,833
  • Stock: $137,083
  • Bonus: $57,000

Blind Rating: 3.7

 

42. Nutanix Inc.

Founded: 2009

Company Type: Public

CEO: Rajiv Ramaswami

Global Headcount: 5001 to 10000

Headquarters: San Jose, CA

Industry: Enterprise Software & Network Solutions

Designation: Senior Staff Engineer

Per Annum Total Compensation: $415,833

  • Base: $279,333
  • Stock: $133,333
  • Bonus: $3,167

Blind Rating: 3.6

 

43. Synopsys, Inc.

Founded: 1986

Company Type: Public

CEO: Art de Geus

Global Headcount: 16,361

Headquarters: Mountain View, CA, US

Industry: Software Development

Designation: Principal Software Engineer (Level – 100)

Per Annum Total Compensation: $398,600

  • Base: $233,600
  • Stock: $92,000
  • Bonus: $73,000

Blind Rating: 3.5

 

44. Twilio

Founded: 2008

Company Type: Public

CEO: Jeff Lawson

Global Headcount: 1001 to 5000

Headquarters: San Francisco, CA

Industry: Internet & Web Services

Designation: Principal Engineer (Level – IC5)

Per Annum Total Compensation: $395,579

  • Base: $217,789
  • Stock: $174,895
  • Bonus: $2,895

Blind Rating: N/A

 

45. eBay

Founded: 1995

Company Type: Public

CEO: Jamie Iannone

Global Headcount: 10000+

Headquarters: San Jose, CA

Industry: Internet & Web Services

Designation: Principal MTS

Per Annum Total Compensation: $393,750

  • Base: $222,500
  • Stock: $113,750
  • Bonus: $57,500

Blind Rating: 3.8

 

46. DocuSign

Founded: 2003

Company Type: Public

CEO: Allan Thygesen

Global Headcount: 5001 to 10000

Headquarters: San Francisco, CA

Industry: Information Technology Support Services

Designation: Software Engineer

Per Annum Total Compensation: $392,712

  • Base: $207,231
  • Stock: $157,962
  • Bonus: $27,519

Blind Rating: 3.7

 

47. Intuit

Founded: 1983

Company Type: Public

CEO: Sasan Goodarzi

Global Headcount: 10000+

Headquarters: Mountain View, CA

Industry: Software Development

Designation: Principal Software Engineer

Per Annum Total Compensation: $385,435

  • Base: $213,435
  • Stock: $117,957
  • Bonus: $54,043

Blind Rating: 3.8

 

48. Salesforce

Founded: 1993

Company Type: Public

CEO: Marc Benioff

Global Headcount: 73542

Headquarters: San Francisco, CA, US

Industry: Software Development

Designation: Principal MTS

Per Annum Total Compensation: $383,914

  • Base: $238,091
  • Stock: $97,794
  • Bonus: $48,029

Blind Rating: 4.1

 

49. Rivian

Founded: 2009

Company Type: Public

CEO: RJ Scaringe

Global Headcount: 5001 to 10000

Headquarters: Irvine, CA

Industry: Transportation Equipment Manufacturing

Designation: Senior Staff Software Engineer (Level – RIV-7)

Per Annum Total Compensation: $365,469

  • Base: $205,875
  • Stock: $137,500
  • Bonus: $22,094

Blind Rating: 3.8

 

50. Tinder

Founded: 2012

Company Type: Public

CEO: Renate Nyborg

Global Headcount: 201 to 500

Headquarters: West Hollywood, CA

Industry: Internet & Web Services

Designation: Staff Senior Engineer (Level – IC5)

Per Annum Total Compensation: $360,000

  • Base: $205,000
  • Stock: $125,000
  • Bonus: $30,000

Blind Rating: 3.7

 

51. Tanium

Founded: 2007

Company Type: Private

CEO: Orian Hindawi

Global Headcount:  2,000

Headquarters: Kirkland, WA, US

Industry: IT Services and IT Consulting

Designation: Principal Software Engineer

Per Annum Total Compensation: $353,375

  • Base: $183,940
  • Additional Pay (Including Stocks and Bonus): $169,434

Blind Rating: 4.0

 

52. Zoom

Founded: 2011

Company Type: Public

CEO: Eric Yuan

Global Headcount: 1001 to 5000

Headquarters: San Jose, California, United States

Industry: Software Engineer

Designation: Principal Software Engineer (Level – ZP5)

Per Annum Total Compensation: $353,100

  • Base: $195,000
  • Stock: $140,000
  • Bonus: $18,100

Blind Rating: 3.6

 

53. Unity Technologies

Founded: 2005

Company Type: Public

CEO: John Riccitiello

Global Headcount: 5001 to 10000

Headquarters: San Francisco, CA

Industry: Computer Hardware Development

Designation: Principal Software Engineer (Level – Tech IC8)

Per Annum Total Compensation: $352,400

  • Base: $192,400
  • Stock: $150,000
  • Bonus: $10,000

Blind Rating: 3.7

 

54. Walmart

Founded: 1962

Company Type: Public

CEO: Doug McMillon

Global Headcount: 10000+

Headquarters: Bentonville, AR

Industry: General Merchandise & Superstores

Designation: Principal Software Engineer (Level – L6)

Per Annum Total Compensation: $337,500

  • Base: $200,000
  • Stock: $87,500
  • Bonus: $50,000

Blind Rating: 3.4

 

55. NetApp

Founded: 1992

Company Type: Public

CEO: George Kurian

Global Headcount: 10000+

Headquarters: San Jose, CA

Industry: Enterprise Software & Network Solutions

Designation: Principal Engineer (Level – MTS VI)

Per Annum Total Compensation: $320,000

  • Base: $214,333
  • Stock: $64,500
  • Bonus: $41,167

Blind Rating: 3.6

 

56. LiveRamp Holdings Inc.

Founded: 2005

Company Type: Public

CEO: Scott Howe

Global Headcount: 1001 to 5000

Headquarters: San Francisco, CA

Industry: Computer Hardware Development

Designation: Principal Software Engineer

Per Annum Total Compensation: $317,779

  • Base: $185,272
  • Additional Pay (Including Stocks and Bonus): $132,507

Blind Rating: 3.6

 

57. Arista Networks

Founded: 2004

Company Type: Public

CEO: Jayshree Ullal

Global Headcount: 2,993

Headquarters: Santa Clara, CA, US

Industry: Computer Networking

Designation: Principal Software Engineer

Per Annum Total Compensation: $315,930

  • Base: $180,130
  • Additional Pay (Including Stocks and Bonus): $135,800

Blind Rating: 4.0

 

58. Fastly

Founded: 2011

Company Type: Public

CEO: Todd Nightingale

Global Headcount: 501 to 1000

Headquarters: San Francisco, CA

Industry: Internet & Web Services

Designation: Principal Software Engineer

Per Annum Total Compensation: $312,433

  • Base: $179,551
  • Additional Pay (Including Stocks and Bonus): $132,882

Blind Rating: 4.2

 

59. Vimeo

Founded: 2004

Company Type: Public

CEO: Anjali Sud

Global Headcount: 1001 to 5000

Headquarters: New York, NY

Industry: Enterprise Software & Network Solutions

Designation: Principal Software Engineer

Per Annum Total Compensation: $311,301

  • Base: $181,074
  • Additional Pay (Including Stocks and Bonus): $130,227

Blind Rating: 3.8

 

60. Hubspot

Founded: 2006

Company Type: Public

CEO: Yamini Rangan

Global Headcount: 5000

Headquarters: Cambridge, MA

Industry: Computer Hardware Development

Designation: Staff Software Engineer

Per Annum Total Compensation: $308,760

  • Base: $274,500
  • Additional Pay (Including Stocks and Bonus): $34,300

Blind Rating: 4.3

 

61. Ansys, Inc.

Founded: 1970

Company Type: Public

CEO: Ajei Gopal

Global Headcount: 1001 to 5000

Headquarters: Canonsburg, PA

Industry: Computer Hardware Development

Designation:  Principal Engineer

Per Annum Total Compensation: $302,124

  • Base: $174,681
  • Additional Pay (Including Stocks and Bonus): $127,443

Blind Rating: 3.8

 

62. Sumo Logic

Founded: 2010

Company Type: Public

CEO: Ramin Sayar

Global Headcount: 800

Headquarters: Redwood, CA, United States

Industry: IT/Software

Designation: Principal Software Engineer

Per Annum Total Compensation: $295,308

  • Base: $175,232
  • Additional Pay (Including Stocks and Bonus): $120,076

Blind Rating: 3.3

 

63. Proofpoint Inc.

Founded: 2002

Company Type: Private

CEO: Ashan Willy

Global Headcount: 1001 to 5000

Headquarters: Sunnyvale, CA

Industry: Enterprise Software & Network Solutions

Designation: Principal Engineer

Per Annum Total Compensation: $293,803

  • Basic: $178,857
  • Additional Pay (including stocks and bonus): $114,946

Blind Rating: 3.8

 

64. Veeva Systems

Founded: 2007

Company Type: Public

CEO: Peter Gassner

Global Headcount: 5,482

Headquarters: Pleasanton, CA, US

Industry: Software Development

Designation: Principal Software Engineer

Per Annum Total Compensation: $292,715

  • Basic: $174,129
  • Additional Pay (Including Stocks and Bonus): $118,586

Blind Rating: 3.9

 

65. Snap-on

Founded: 1920

Company Type: Public

CEO: Nicholas T. Pinchuk

Global Headcount: 10000+

Headquarters: Kenosha, WI

Industry: Consumer Product Manufacturing

Designation: Principal Software Engineer

Per Annum Total Compensation: $291,349

  • Base: $170,069
  • Additional Pay (Including Stocks and Bonus): $121,280

Blind Rating: 3.2

 

66. Akamai Technologies Inc

Founded: 1998

Company Type: Public

CEO: Frank Thomson Leighton

Global Headcount: 88,000

Headquarters: Cambridge, Massachusetts, US

Industry: Internet

Designation: Principal Software Engineer

Per Annum Total Compensation: $289,000

  • Base: $204,000
  • Stock: $40,000
  • Bonus: $45,000

Blind Rating: 3.8

 

67. Elastic NV

Founded: 2012

Company Type: Public

CEO: Ashutosh Kulkarni

Global Headcount: 1001 to 5000

Headquarters: Mountain View, CA

Industry: Enterprise Software & Network Solutions

Designation: Principal Software Engineer

Per Annum Total Compensation: $284,844

  • Base: $176,886
  • Additional Pay (Including Stocks and Bonus): $107,958

Blind Rating: 4.4

 

68. Tenable

Founded: 2002

Company Type: Public

CEO: Amit Yoran

Global Headcount: 1001 to 5000

Headquarters: Columbia, MD

Industry: Enterprise Software & Network Solutions

Designation: Principal Software Engineer

Per Annum Total Compensation: $282,759

  • Base: $169,589
  • Additional Pay (Including Stocks and Bonus): $113,170

Blind Rating: 3.8

 

69. New Relic

Founded: 2008

Company Type: Public

CEO: Bill Staples

Global Headcount: 1001 to 5000

Headquarters: San Francisco, CA

Industry: Computer Hardware Development

Designation: Principal Software Engineer

Per Annum Total Compensation: $282,182

  • Base: $171,510
  • Additional Pay (Including Stocks and Bonus): $110,673

Blind Rating: 3.4

 

70. HashiCorp

Founded: 2012

Company Type: Public

CEO: David McJannet

Global Headcount: 1001 to 5000

Headquarters: San Francisco, CA

Industry: Enterprise Software & Network Solutions

Designation: Principal Engineer

Per Annum Total Compensation: $280,338

  • Base: $178,396
  • Additional Pay (Including Stocks and Bonus): $101,942

Blind Rating: 4.1

 

71. UiPath

Founded: 2005

Company Type: Public

CEO: Daniel Dines

Global Headcount: 1001 to 5000

Headquarters: New York, NY

Industry: Enterprise Software & Network Solutions

Designation: Principal Software Engineer (Level – L6)

Per Annum Total Compensation: $280,000

  • Base: $205,000
  • Stock: $50,000
  • Bonus: $25,000

Blind Rating: 3.8

 

72. Pure Storage

Founded: 2009

Company Type: Public

CEO: Charles H. Giancarlo

Global Headcount: 1001 to 5000

Headquarters: Mountain View, CA

Industry: Information Technology Support Services

Designation: Principal Software Engineer

Per Annum Total Compensation: $279,008

  • Base: $169,154
  • Additional Pay (Including Stocks and Bonus): $109,854

Blind Rating: 3.9

 

73. Rapid7

Founded: 2000

Company Type: Public

CEO: Corey Thomas

Global Headcount: 1001 to 5000

Headquarters: Boston, MA

Industry: Computer Hardware Development

Designation: Principal Software Engineer

Per Annum Total Compensation: $278,153

  • Base: $169,072
  • Additional Pay (Including Stocks and Bonus): $109,081

Blind Rating: 4.1

 

74. ZoomInfo Technologies

Founded: 2007

Company Type:  Public

CEO: Henry Schuck 

Global Headcount: 1001 to 5000

Headquarters: Vancouver, WA

Industry: Computer Hardware Development

Designation: Principal Software Engineer

Per Annum Total Compensation: $277,911

  • Base: $169,023
  • Additional Pay (Including Stocks and Bonus): $108,888

Blind Rating: 3.6

 

75. CCC Intelligent Solutions Inc.

Founded: 1980

Company Type: Private

CEO: Githesh Ramamurthy

Global Headcount: 1001 to 5000

Headquarters: Chicago, IL

Industry: Computer Hardware Development

Designation: Sr Manager Software Engineering

Per Annum Total Compensation: $277,876

  • Base: $175,913
  • Additional Pay (Including Stocks and Bonus): $101,963

Blind Rating: 2.5

 

76. Verisign Inc.

Founded: 1995

Company Type: Public

CEO:  D. James Bidzos

Global Headcount: 904

Headquarters: Reston, Virginia, US

Industry:  Technology, Information and Internet

Designation: Principal Software Engineer

Per Annum Total Compensation: $275,648

  • Base: $172,857
  • Additional Pay (Including Stocks and Bonus): $102,791

Blind Rating: 3.9

 

77. NETSCOUT Systems

Founded: 1984

Company Type: Public

CEO: Anil K. Singhal

Global Headcount: 2,331

Headquarters: Westford, Massachusetts, US

Industry: Computer Networking Products

Designation: Principal Software Engineer

Per Annum Total Compensation: $275,111

  • Base: $170,901
  • Additional Pay (Including Stocks and Bonus): $104,210

Blind Rating: 3.7

 

78. RingCentral

Founded: 2003

Company Type: Public

CEO: Vlad Shmunis

Global Headcount: 5001 to 10000

Headquarters: Belmont, CA

Industry: Information Technology Support Services

Designation: Principal Software Engineer

Per Annum Total Compensation: $272,827

  • Base: $165,423
  • Additional Pay (Including Stocks and Bonus): $107,404

Blind Rating: 3.1

 

79. Blackbaud

Founded: 1981

Company Type: Public

CEO: Mike Gianoni

Global Headcount: 1001 to 5000

Headquarters: Charleston, SC

Industry: Software Development

Designation: Principal Software Engineer

Per Annum Total Compensation: $271,734

  • Base: $168,040
  • Additional Pay (Including Stocks and Bonus): $103,694

Blind Rating: 3.6

 

80. Equinix

Founded: 1998

Company Type:  Public

CEO: Charles J. Meyers

Global Headcount: 10,944

Headquarters: Redwood City, CA, US

Industry: Internet

Designation: Principal Software Engineer

Per Annum Total Compensation: $268,156

  • Base: $166,436
  • Additional Pay (Including Stocks and Bonus): $101,720

Blind Rating: 3.4

 

81. Overstock.com

Founded: 1999

Company Type: Public

CEO: Jonathan E. Johnson

Global Headcount: 1001 to 5000

Headquarters: Midvale, UT

Industry: Home Furniture & Housewares Stores

Designation: Principal Software Engineer

Per Annum Total Compensation: $267,882

  • Base: $172,123
  • Additional Pay (Including Stocks and Bonus): $95,758

Blind Rating: 3.4 

 

82. Informatica

Founded: 1993

Company Type: Public

CEO: Amit Walia

Global Headcount: 5001 to 10000

Headquarters: Redwood City, CA

Industry: Enterprise Software & Network Solutions

Designation: Principal Software Engineer

Per Annum Total Compensation: $266,639

  • Base: $167,612
  • Additional Pay (Including Stocks and Bonus): $99,026

Blind Rating: 3.4

 

83. Juniper Networks

Founded: 1996

Company Type: Public

CEO: René Kofod-Olsen

Global Headcount: 5001 to 10000

Headquarters: Sunnyvale, CA

Industry: Telecommunications Services

Designation: Principal Software Engineer

Per Annum Total Compensation: $265,000

  • Base: $215,000
  • Stock: $20,000
  • Bonus: $30,000

Blind Rating: 3.5

 

84. Pegasystems Inc.

Founded: 1983

Company Type: Public

CEO: Alan Trefler

Global Headcount: 1001 to 5000

Headquarters: Cambridge, MA

Industry: Enterprise Software & Network Solutions

Designation: Principal Software Engineer

Per Annum Total Compensation: $263,520

  • Base: $165,607
  • Additional Pay (Including Stocks and Bonus): $97,913

Blind Rating: 3.4

 

85. Harmonic Inc.

Founded: 1988

Company Type: Public

CEO:  Patrick Harshman

Global Headcount: 1001 to 5000

Headquarters: San Jose, CA

Industry: Electronics Manufacturing

Designation: Principal Software Engineer

Per Annum Total Compensation: $262,903

  • Base: $171,075
  • Additional Pay (Including Stocks and Bonus): $91,828

Blind Rating: 2.5

 

86. Rackspace Technology

Founded: 1998

Company Type: Public

CEO: Amar Maletira

Global Headcount: 5001 to 10000

Headquarters: San Antonio, TX

Industry: Information Technology Support Services

Designation: Principal Engineer

Per Annum Total Compensation: $262,554

  • Base: $163,192
  • Additional Pay (Including Stocks and Bonus): $99,362

Blind Rating: 2.6

 

87. IBM

Founded: 1911

Company Type: Public

CEO: Arvind Krishna

Global Headcount: 10000+

Headquarters: Armonk, NY

Industry: Information Technology Support Services

Designation: Senior Technical Staff Member (Level – Band 10)

Per Annum Total Compensation: $261,917

  • Base: $228,771
  • Stock: $23,104
  • Bonus: $10,042

Blind Rating: 3.3

 

88. Oracle

Founded: 1977

Company Type: Public

CEO: Larry Ellison

Global Headcount: 143,000

Headquarters: Austin, Texas, US

Industry: IT Services and IT Consulting

Designation: Principal MTS (Level – IC-4)

Per Annum Total Compensation: $261,657

  • Base: $167,198
  • Stock: $90,491
  • Bonus: $3,968

Blind Rating: 3.3

 

89. CrowdStrike

Founded: 2011

Company Type: Public

CEO: George Kurtz

Global Headcount: 6,000

Headquarters: Austin,TX, US

Industry: Computer and Network Security

Designation: Principal Software Engineer

Per Annum Total Compensation: $261,533

  • Base: $163,261
  • Additional Pay (Including Stocks and Bonus): $98,272

Blind Rating: 4.1

 

90. Confluent

Founded: 2014

Company Type: Public

CEO: Jay Kreps

Global Headcount: 1001 to 5000

Headquarters: Mountain View, CA

Industry: Computer Hardware Development

Designation: Staff Software Engineer II

Per Annum Total Compensation: $260,543

  • Base: $160,645
  • Additional Pay (Including Stocks and Bonus): $99,898

Blind Rating: 4.2

 

91. Anaplan

Founded: 2006

Company Type: Private

CEO: Frank Calderoni

Global Headcount: 1001 to 5000

Headquarters: San Francisco, CA

Industry: Enterprise Software & Network Solutions

Designation: Principal Software Engineer

Per Annum Total Compensation: $258,215

  • Base: $171,841
  • Additional Pay (Including Stocks and Bonus): $86,373

Blind Rating: 3.6

 

92. SolarWinds

Founded: 1999

Company Type: Public

CEO: Sudhakar Ramakrishna

Global Headcount: 1001 to 5000

Headquarters: Austin, TX

Industry: Enterprise Software & Network Solutions

Designation: Principal Engineer

Per Annum Total Compensation: $257,801

  • Base: $162,701
  • Additional Pay (Including Stocks and Bonus): $95,100

Blind Rating: 3.4

 

93. Fortinet

Founded: 2000

Company Type: Public

CEO: Ken Xie

Global Headcount: 10,195

Headquarters: Sunnyvale, CA, US

Industry: Computer and Network Security

Designation: Principal Software Engineer

Per Annum Total Compensation: $257,393

  • Base: $162,297
  • Additional Pay (Including Stocks and Bonus): $95,097

Blind Rating: 3.7

 

94. Teradata

Founded: 1979

Company Type: Public

CEO: Steve McMillan

Global Headcount: 

Headquarters: San Diego, CA

Industry: Computer Hardware Development

Designation: Principal Software Engineer

Per Annum Total Compensation: $257,262

  • Base: $171,048
  • Additional Pay (Including Stocks and Bonus): $86,214

Blind Rating: 3.3

 

95. Qualys

Founded: 1999

Company Type: Public

CEO: Sumedh Thakar

Global Headcount: 501 to 1000

Headquarters: Foster City, CA

Industry: Computer Hardware Development

Designation: Principal Software Engineer

Per Annum Total Compensation: $253,907

  • Base: $160,390
  • Additional Pay (Including Stocks and Bonus): $93,517

Blind Rating: 2.7

 

96. LifeOmic

Founded: 1992

Company Type: Public

CEO: Donald Brown

Global Headcount: 1001 to 5000

Headquarters: Santa Clara, CA

Industry: Health Care Services & Hospitals

Designation: Principal Software Engineer

Per Annum Total Compensation: $253,641

  • Base: $159,309
  • Additional Pay (Including Stocks and Bonus): $94,332

Blind Rating: 5.0

 

97. Datto

Founded: 2007

Company Type: Public

CEO: Tim Weller

Global Headcount: 1001 to 5000

Headquarters: Norwalk, CT

Industry: Information Technology Support Services

Designation: Principal Software Engineer

Per Annum Total Compensation: $253,515

  • Base: $166,557
  • Additional Pay (Including Stocks and Bonus):  $86,957

Blind Rating:  3.5

 

98. Omnicell

Founded: 1992

Company Type: Public

CEO: Randall A. Lipps

Global Headcount: 1001 to 5000

Headquarters: Santa Clara, CA

Industry: Health Care Services & Hospitals

Designation: Principal Software Engineer

Per Annum Total Compensation: $253,071

  • Base: $172,927
  • Additional Pay (Including Stocks and Bonus): $80,144

Blind Rating: 3.3

 

99. Cadence Design Systems

The logo of Cadence Design Systems is pictured outside the company’s offices in San Jose, California, U.S., January 31, 2020. Picture taken January 31, 2020. REUTERS/Stephen Nellis[/caption]

Founded: 1988

Company Type: Public

CEO: Anirudh Devgan

Global Headcount: 9,300

Headquarters: San Jose, CA, US

Industry: Computer Software

Designation: Principal Software Engineer

Per Annum Total Compensation: $251,760

  • Base: $161,442
  • Additional Pay (Including Stocks and Bonus): $90,318

Blind Rating: 3.8

100. The Trade Desk

Founded: 2009

Company Type: Public

CEO: Jeffrey Terry Green

Global Headcount: 1001 to 5000

Headquarters: Ventura, CA

Industry: Internet & Web Services

Designation: Principal Software Engineer

Per Annum Total Compensation: $250,514

  • Base: $161,806
  • Additional Pay (Including Stocks and Bonus):  $88,709

Blind Rating: 4.1

 

10 Honorable Mentions to Work For Principal Software Engineer

ByteDance

Founded: 2012

Company Type: Private

CEO: Liang Rubo

Global Headcount: 10000+

Headquarters: Beijing, China

Industry: Internet & Web Services

Designation: (Level – 3-2)

Per Annum Total Compensation: $826,786

  • Base: $277,143
  • Stock: $500,714
  • Bonus: $48,929

Blind Rating: 3.2

Atlassian

Founded: 2002

Company Type: Public

CEO:  Scott Farquhar

Global Headcount: 5001 to 10000

Headquarters: Sydney, Australia

Industry: Software Development

Designation: Senior Principal Engineer (Level – P7)

Per Annum Total Compensation: $569,000

  • Base: $266,250
  • Stock: $254,500
  • Bonus: $48,250

Blind Rating: 4.3

 

Zendesk

Founded: 2007

Company Type: Public

CEO: Mikkel Svane

Global Headcount: 5,860

Headquarters San Francisco, CA, US

Industry: Software Development

Designation: Staff Software Engineer

Per Annum Total Compensation: $233,000

  • Base: $180,000
  • Stock: $35,000
  • Bonus: $18,000

Blind Rating: 3.8

 

Autodesk

OLYMPUS DIGITAL CAMERA

Founded: 1982

Company Type: Public

CEO: Andrew Anagnost

Global Headcount: 10000+

Headquarters: San Rafael, CA

Industry: Computer Hardware Development

Designation: Principal Engineer

Per Annum Total Compensation: $232,832

  • Base: $164,760
  • Stock: $46,762
  • Bonus: $21,310

Blind Rating: 3.8

 

Xperi

Founded: 1990

Company Type: Public

CEO: Jon Kirchner

Global Headcount: 1001 to 5000

Headquarters: San Jose, CA

Industry: Software Development

Designation: Principal Engineer

Per Annum Total Compensation: $230,637

  • Base: $161,765
  • Additional Pay (Including Stocks and Bonus): $68,872

Blind Rating: 3.3

 

DigitalOcean

Founded: 2011

Company Type:  Public

CEO: Yancey L. Spruill

Global Headcount: 581

Headquarters: New York City, US

Industry: Technology, Information and Internet

Designation: Senior Software Engineer II

Per Annum Total Compensation: $223,580

  • Base: $152,131
  • Additional Pay (Including Stocks and Bonus): $71,450

Blind Rating: 3.7

 

Squarespace

Founded: 2003

Company Type:Public

CEO: Anthony Casalena

Global Headcount: 1001 to 5000

Headquarters: New York, NY

Industry: Internet & Web Services

Designation: Staff Engineer 2 (Level – L7)

Per Annum Total Compensation: $203,431

  • Base: $170,388
  • Stock: $31,012
  • Bonus: $2,031

Blind Rating: 3.9

 

Cloudflare, Inc.

Founded: 2010

Company Type: Public

CEO: Matthew Prince

Global Headcount: 501 to 1000

Headquarters: San Francisco, CA

Industry: Internet & Web Services

Designation: Principal Software Engineer (Level – L4)

Per Annum Total Compensation: $201,375

  • Base: $169,833
  • Stock: $31,542
  • Bonus: $0

Blind Rating: 3.9

 

Dell Technologies

Founded: 1984

Company Type: Public

CEO: Michael S. Dell

Global Headcount: 10000+

Headquarters: Round Rock, TX

Industry: Information Technology Support Services

Designation: Senior Principal Engineer (Level – L9)

Per Annum Total Compensation: $199,628

  • Base: $166,553
  • Stock: $12,698
  • Bonus: $20,377

Blind Rating: 3.7

 

Shopify

Founded: 2006

Company Type: Public

CEO: Tobias Lütke

Global Headcount: 5001 to 10000

Headquarters: Ottawa, Canada

Industry: Internet & Web Services

Designation: Senior staff software developer (Level – L8)

Per Annum Total Compensation: $195,000

  • Base: $160,000
  • Stock: $35,000
  • Bonus: $0

Blind Rating: 3.7

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100 Best Companies to Work For Junior Software Engineers by Total Comp In 2024 and Beyond

According to statistics, only 45% of software engineers work with a company for a year or two. The most common reason we have found them switching jobs is seeking an upgrade in career path or stepping up for a new challenge. If you plan to switch jobs, you’ll find this article valuable. This article is focused on the 100 best companies to work for fresher or junior-level resources. We have provided each company with important information such as Blind ratings, the headquarters location, the total number of employees (global headcount), the name of the CEO, related industry, company type, and compensation breakups. The companies are sorted by total compensation. Let’s dive deep to know more about the best places to work!

Methodology

The “100 Best Companies to Work For as a Junior Software Engineer” list determines the finest corporations to work for at the position of a junior technology resource. To craft this list, our experts first sorted out companies from the publicly traded top 500 highest market cap US-based tech companies ranked at marketcap.com. We added famous Series B and above startups and some tech-heavy non-tech firms as well to the mix, depending on their comp data public availability. After finalizing the list of good companies to work for in the USA, we collected Software Engineer salaries from Glassdoor.com and Levels.fyi. Years of experience chosen for this purpose were 0-1 years, that is to say, entry-level experience. Junior Software Engineer positions in the list are software engineer, software developer, data scientist, network engineer, and other relevant job titles. Lastly, after gathering salaries information, the list was sorted in descending order from highest to lowest paying companies. Besides the top 100 tech companies by total comp, we added 10 honorable mentions for well-known firms that did not cut for the top 100 companies to work for. Let us know if you would like a company to be added to the mix.

1. Stripe 

Founded: 2010

Company Type: Private

CEO: Patrick Collison

Global Headcount: 7,000

Headquarters: South San Francisco, California, United States

Industry: Financial Services

Per Annum Salary: $242,531

  • Basic: $134,600
  • Stock: $77,236
  • Bonus: $28,429

Blind Rating: 3.8

2. Instacart

Founded: 2012

Company Type: Private

CEO: Fidji Simo

Global Headcount: 3000

Headquarters: San Francisco, California, United States

Industry: Retail Services Grocery Delivery

Per Annum Salary: $237,333

  • Basic: $145,000
  • Stock: $92,333
  • Bonus: $0

Blind Rating: 3.8

 3. Lyft 

Founded: 2012

Company Type: Public

CEO: Logan Green

Global Headcount: 4,453

Headquarters: San Francisco, California, United States

Industry: Online Ridesharing

Per Annum Salary: $232,514

  • Basic: $135,343
  • Stock: $73,171
  • Bonus: $24,000

Blind Rating: 3.7

4. Roblox

Founded: 2004

Company Type: Public

CEO: David Baszucki

Global Headcount: 1,600

Headquarters: San Mateo, California, United States

Industry: Video Games

Per Annum Salary: $231,421

  • Basic: $146,747
  • Stock: $65,566
  • Bonus: $19,108

Blind Rating: 4.2

5. META

Founded: 2004

Company Type: Public

CEO: Mark Zuckerberg

Global Headcount: 83,553

Headquarters: Menlo Park, CA, US

Industry: Software Development

Per Annum Salary: $218,579

  • Basic: $147,280
  • Additional Pay (including stocks and bonus): $71,299

Blind Rating: 4.0

6. LinkedIn

Founded: 2002

Company Type: Public

CEO: Ryan Roslansky

Global Headcount: 18,000

Headquarters: Sunnyvale, CA, United States

Industry: Business

Per Annum Salary:  $218,140

  • Basic: $147,502
  • Stock: $53,678
  • Bonus: $16,960

Blind Rating: 4.2

7. Databricks

Founded: 2013

Company Type: Public

CEO: Ali Ghodsi

Global Headcount: 4000+

Headquarters: San Francisco, CA, United States

Industry: Computer Software

Per Annum Salary: $215,386

  • Basic: $135,280
  • Stock: $60,948
  • Bonus: $19,158

Blind Rating: 4.1

8. Airbnb

Founded: 2008

Company Type: Public

CEO: Brian Chesky

Global Headcount: 6,132

Headquarters: San Francisco, CA, US

Industry: Lodging

Per Annum Salary: $213,725

  • Basic: $132,916
  • Stock: $53,857
  • Bonus: $26,952

Blind Rating: 3.7

9. Pinterest

Founded: 2010

Company Type: Public

CEO: Bill Ready

Global Headcount: 3,225

Headquarters: San Francisco, CA, US

Industry: Internet

Per Annum Salary: $209,476

  • Basic: $148,952
  • Stock: $36,519
  • Bonus: $24,005

Blind Rating: 3.9

10. Netflix

Founded: 1997

Company Type: Public

CEO: Ted Sarandos and Reed Hastings

Global Headcount: 11,300

Headquarters: Los Gatos, CA, United States

Industry: Technology and Entertainment Industry

Per Annum Salary: $207,053

  • Basic: $190,849
  • Stock: $6,336
  • Bonus: $9,868

Blind Rating: 4.2

11. Asana

Founded: 2008

Company Type: Public

CEO: Dustin Moskovitz

Global Headcount: 1000 

Headquarters: San Francisco, CA

Industry: Software Engineer

Per Annum Salary: $200,888

  • Basic: $144,944
  • Stock: $47,069
  • Bonus: $8,875

Blind Rating: 4.4

12. LiveRamp Holdings Inc.

Founded: 2005 

Company Type: Public

CEO: Scott Howe

Global Headcount: 1001 to 5000 

Headquarters: San Francisco, CA

Industry: Computer Hardware Development

Per Annum Salary: $199,711

  • Basic: $143,838
  • Additional Pay (Including Stocks and Bonus): $55,872

Blind Rating: 3.6

13. Snowflake Inc.

Founded: 2012

Company Type: Public

CEO: Frank Slootman

Global Headcount: 5000 

Headquarters: Bozeman, MT

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $199,546

  • Basic: $138,909
  • Stock: $46,364
  • Bonus: $14,273

Blind Rating: 4.3

14. Box

Founded: 2005

Company Type: Public

CEO: Aaron Levie

Global Headcount: 2,172

Headquarters: Redwood, California, United States

Industry: Technology

Per Annum Salary: $199,201

  • Basic: $159,000
  • Stock: $38,076
  • Bonus: $2,125

Blind Rating: 3.9

15. Snapchat

Founded: 2011

Company Type: Public

CEO: Evan Spiegel

Global Headcount: 6,446

Headquarters: Santa Monica, CA, US

Industry: Software Development

Per Annum Salary: $197,810

  • Basic: $135,103
  • Stock: $53,981
  • Bonus: $8,726

Blind Rating: 4.1

16. Synopsys, Inc.

Founded: 1986

Company Type: Public

CEO: Art de Geus

Global Headcount: 16,361

Headquarters: Mountain View, CA, US

Industry: Software Development

Per Annum Salary: $195,993

  • Basic: $138,486
  • Additional Pay (Including Stocks and Bonus): $57,507

Blind Rating: 3.5

17. Tanium

Founded: 2007

Company Type: Private

CEO: Orian Hindawi

Global Headcount:  2,000

Headquarters: Kirkland, WA, US

Industry: IT Services and IT Consulting

Per Annum Salary: $193,983

  • Basic: $133,840
  • Additional Pay (Including Stocks and Bonus): $38,033

Blind Rating: 4.0

18. Confluent

Founded: 2014

Company Type: Public

CEO: Jay Kreps

Global Headcount: 1001 to 5000

Headquarters: Mountain View, CA

Industry: Computer Hardware Development

Per Annum Salary: 193,856

  • Basic: $135,898
  • Additional Pay (Including Stocks and Bonus): $38,718

Blind Rating: 4.2

19. Palantir Technologies

Founded: 2003

Company Type: Public

CEO: Alex Karp

Global Headcount: 2,920

Headquarters: Denver, Colorado, US

Industry: Software Development

Per Annum Salary: $192,657

  • Basic: $135,898
  • Additional Pay (Including Stocks and Bonus): $38,718

Blind Rating: 4.2

20. Vimeo

Founded: 2004

Company Type: Public

CEO: Anjali Sud

Global Headcount: 1001 to 5000 

Headquarters: New York, NY

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $190,016

  • Basic: $138,361
  • Additional Pay (Including Stocks and Bonus):  $51,656

Blind Rating: 3.8

21. DoorDash

Founded: 2013

Company Type: Public

CEO: Tony Xu

Global Headcount: 6000+

Headquarters: San Francisco, CA, US

Industry: Software Development

Per Annum Salary: $189,806

  • Basic: $134,139
  • Stock: $43,618
  • Bonus: $12,049

Blind Rating: 3.5

22. Google

Founded: 1998

Company Type: Public

CEO: Sundar Pichai

Global Headcount: 139,995

Headquarters: Mountain View, CA, US

Industry: Technology, Information and Internet

Per Annum Salary: $189,378

  • Basic: $133,441
  • Stock: $36,879
  • Bonus: $19,058

Blind Rating: 4.3

23. Coinbase

Founded: 2012

Company Type: Public

CEO: Brain Armstrong

Global Headcount: 3,730

Headquarters: San Francisco, CA, US

Industry: Technology, Information and Internet

Per Annum Salary: $188,757

  • Basic: $135,305
  • Stock: $46,331
  • Bonus: $7,070

Blind Rating: 3.8

24. Arista Networks

Founded: 2004

Company Type: Public

CEO: Jayshree Ullal

Global Headcount: 2,993

Headquarters: Santa Clara, CA, US

Industry: Computer Networking

Per Annum Salary: $186,878

  • Basic: $139,178
  • Additional Pay (Including Stocks and Bonus): $47,700

Blind Rating: 4.0

25. Twitter

Founded: 2006

Company Type: Public

CEO: Parag Agrawal

Global Headcount: 7,500

Headquarters: San Francisco, California, United States

Industry: Internet

Per Annum Salary: $186,829

  • Basic: $137,582
  • Stock: $35,106
  • Bonus: $14,141

Blind Rating: 3.9

26. Lam Research

Founded: 1980

Company Type: Public

CEO: Timothy M.Archer

Global Headcount: 14,100

Headquarters: Fremont, CA, US

Industry: Semiconductors

Per Annum Salary: $186,511

  • Basic: $133,926
  • Additional Pay (Includes stocks and bonus): $52,585

Blind Rating: 3.6

27. Elastic NV

Founded: 2012

Company Type: Public

CEO: Ashutosh Kulkarni

Global Headcount: 1001 to 5000

Headquarters: Mountain View, CA

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $185,856

  • Basic: $138,575
  • Additional Pay (Including Stocks and Bonus):  $47,281

Blind Rating: 4.4

28. Rapid7

Founded: 2000

Company Type: Public

CEO: Corey Thomas

Global Headcount: 1001 to 5000

Headquarters: Boston, MA

Industry: Computer Hardware Development

Per Annum Salary: $185,400

  • Basic: $112,634
  • Additional Pay (Including Stocks and Bonus): $24,750

Blind Rating: 4.1

29. Splunk

Founded: 2003

Company Type: Public

CEO: Gary Steele

Global Headcount: 7000+

Headquarters: San Francisco, CA, US

Industry: Software Development

Per Annum Salary: $184,608

  • Basic: $133,733
  • Stock: $37,395
  • Bonus: $13,480

Blind Rating: 3.7

30. Zendesk

Founded: 2007

Company Type: Public

CEO: Mikkel Svane

Global Headcount: 5,860

Headquarters:  San Francisco, CA, US

Industry: Software Development

Per Annum Salary: $184,268

  • Basic: $131,000
  • Additional Pay (Including Stocks and Bonus): $47,708

Blind Rating: 3.8

31. Tenable

Founded: 2002

Company Type: Public

CEO: Amit Yoran

Global Headcount: 1001 to 5000

Headquarters: Columbia, MD

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $184,109

  • Basic: $136,228
  • Additional Pay (Including Stocks and Bonus):  $47,881

Blind Rating: 3.8

32. Sumo Logic

Founded: 2010

Company Type: Public

CEO: Ramin Sayar

Global Headcount: 800

Headquarters: Redwood, CA, United States

Industry: IT/Software

Per Annum Salary: $182,288

  • Basic: $130,276
  • Additional Pay (Including Stocks and Bonus): $45,741

Blind Rating: 3.3

33. Datto

Founded: 2007

Company Type: Public

CEO: Tim Weller

Global Headcount: 1001 to 5000

Headquarters: Norwalk, CT

Industry: Information Technology Support Services

Per Annum Salary: $182,095

  • Basic: $136,472
  • Additional Pay (Including Stocks and Bonus):  $45,624

Blind Rating:  3.5

34. HashiCorp

Founded: 2012

Company Type: Public

CEO: David McJannet

Global Headcount: 1001 to 5000

Headquarters: San Francisco, CA

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $181,843

  • Basic:  $138,317
  • Additional Pay (Including Stocks and Bonus): $43,527

Blind Rating: 4.1

35. ZoomInfo Technologies

Founded: 2007

Company Type:  Public

CEO: Henry Schuck 

Global Headcount: 1001 to 5000

Headquarters: Vancouver, WA

Industry: Computer Hardware Development

Per Annum Salary: $181,547

  • Basic: $132,350
  • Additional Pay (Including Stocks and Bonus):  $49,197

Blind Rating: 3.6

36. New Relic

Founded: 2008

Company Type: Public

CEO: Bill Staples

Global Headcount: 1001 to 5000 

Headquarters: San Francisco, CA

Industry: Computer Hardware Development

Per Annum Salary: $181,013

  • Basic:  $136,786
  • Additional Pay (Including Stocks and Bonus):  $44,227

Blind Rating: 3.4

37. Oracle

Founded: 1977

Company Type: Public

CEO: Larry Ellison

Global Headcount: 143,000

Headquarters: Austin, Texas, US

Industry: IT Services and IT Consulting

Per Annum Salary: $180,882

  • Basic: $120,699
  • Stock: $53,678
  • Bonus: $16,960

Blind Rating: 3.3

38. Pure Storage

Founded: 2009

Company Type: Public

CEO: Charles H. Giancarlo

Global Headcount: 1001 to 5000

Headquarters: Mountain View, CA

Industry: Information Technology Support Services

Per Annum Salary: $180,792

  • Basic: $107,709
  • Additional Pay (Including Stocks and Bonus): $18,962

Blind Rating: 3.9

39. F5 Networks

Founded: 1996

Company Type: Public

CEO: François Locoh-Donou

Global Headcount: 5001 to 10000 

Headquarters: Seattle, WA

Industry: Computer Hardware Development

Per Annum Salary: $180,644

  • Basic: $138,295
  • Additional Pay (Including Stocks and Bonus):  $42,349

Blind Rating: 3.7

40. Anaplan

Founded: 2006

Company Type: Private

CEO: Frank Calderoni

Global Headcount: 1001 to 5000

Headquarters: San Francisco, CA

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $179,948

  • Basic: $135,978
  • Additional Pay (Including Stocks and Bonus): $43,969

Blind Rating: 3.6

41. Datadog

Founded: 2010

Company Type: Public

CEO: Olivier Pomel

Global Headcount: 3,200

Headquarters: New York City, US

Industry: Software Development

Per Annum Salary: $179,891

  • Basic: $134,343
  • Additional Pay (Including Stocks and Bonus): $45,548

Blind Rating: 4.1

42. Okta Inc.

Founded: 2009

Company Type: Public

CEO: Todd McKinnon

Global Headcount: 5,030

Headquarters: San Francisco, CA, US

Industry: Software Development

Per Annum Salary: $178,723

  • Basic: $135,692
  • Stock: $32,923
  • Bonus: $10,108

Blind Rating: 3.43

43. Samsung Electronics

Founded: 1969

Company Type: Public

CEO: KS Choi

Global Headcount: 287,439

Headquarters: Ridgefield Park, US

Industry: Computers and Electronics

Per Annum Salary: $178,708

  • Basic: $131,000
  • Additional Pay (including stocks and bonus): $47,708

Blind Rating: 3.1

44. Proofpoint Inc.

Founded: 2002

Company Type: Private

CEO: Ashan Willy

Global Headcount: 1001 to 5000 

Headquarters: Sunnyvale, CA

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $178,384

  • Basic: $134,426
  • Additional Pay (including stocks and bonus): $43,958

Blind Rating: 3.45.

45. Ever Commerce

Founded: 2016

Company Type: Public

CEO: Eric Remer

Global Headcount: 

Headquarters: Denver, CO

Industry: Computer Hardware Development

Per Annum Salary: $176,696

  • Basic: $134,463
  • Additional Pay (Including Stocks and Bonus): $42,234

Blind Rating: N/A

46. Cadence Design Systems

The logo of Cadence Design Systems is pictured outside the company’s offices in San Jose, California, U.S., January 31, 2020. Picture taken January 31, 2020. REUTERS/Stephen Nellis

Founded: 1988

Company Type: Public

CEO: Anirudh Devgan

Global Headcount: 9,300

Headquarters: San Jose, CA, US

Industry: Computer Software

Per Annum Salary: $176,017

  • Basic: $130,276
  • Additional Pay (Including Stocks and Bonus): $45,741

Blind Rating: 3.8

47. Dropbox 

Founded: 2007

Company Type: Public

CEO: Drew Houston

Global Headcount: 2,667

Headquarters: San Francisco, CA, US

Industry: Technology, Information and Internet

Per Annum Salary: $175,390

  • Basic: $126,655
  • Stock: $38,144
  • Bonus: $10,591

Blind Rating: 3.7

48. Salesforce

Founded: 1993

Company Type: Public

CEO: Marc Benioff

Global Headcount: 73542

Headquarters: San Francisco, CA, US

Industry: Software Development

Per Annum Salary: $175,266

  • Basic: $134,993
  • Stock: $22,989
  • Bonus: $17,284

Blind Rating: 4.1

49. Verisign Inc.

Founded: 1995

Company Type: Public

CEO:  D. James Bidzos

Global Headcount: 904

Headquarters: Reston, Virginia, US

Industry:  Technology, Information and Internet

Per Annum Salary: $174,616

  • Basic: $135,898
  • Additional Pay (Including Stocks and Bonus): $38,718

Blind Rating: 3.9

50. Applied Materials

Founded: 1967

Company Type: Public

CEO: Gary E. Dickerson

Global Headcount: 27,000

Headquarters: Santa Clara, CA, US

Industry: Semiconductor Manufacturing

Per Annum Salary: $160,000

  • Basic: $150,000
  • Stock: $10,000
  • Bonus: N/A

Blind Rating: 3.4

51. Zscaler

Founded: 2007

Company Type: Public

CEO: Jay Chaudhry

Global Headcount: 4000+

Headquarters: San Jose, CA, US

Industry: Computer and Network Security

Per Annum Salary: $173,274

  • Basic: $132,539
  • Additional Pay (Including Stocks and Bonus): $40,735

Blind Rating: 4.1

52. Samsara

Founded: 2015

Company Type: Public

CEO: Sanjit Biswas

Global Headcount: 1001 to 5000

Headquarters: San Francisco, CA

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $172,453

  • Basic: $130,968
  • Additional Pay (Including Stocks and Bonus): $41,485

Blind Rating: 3.8

53. Equinix 

Founded: 1998

Company Type:  Public

CEO: Charles J. Meyers

Global Headcount: 10,944

Headquarters: Redwood City, CA, US

Industry: Internet

Per Annum Salary: $172,221

  • Basic: $117,178
  • Additional Pay (Including Stocks and Bonus): $28,074

Blind Rating: 3.4

54. Uber 

Founded: 2009

Company Type: Public

CEO: Dara Khosrowshahi

Global Headcount: 10000+

Headquarters: San Francisco, CA

Industry: Internet & Web Services

Per Annum Salary: $172,039

  • Basic: $125,099
  • Stock: $32,551
  • Bonus: $14,389

Blind Rating: 3.7

55. ePlus

Founded: 1990

Company Type: Public

CEO: Mark Marron

Global Headcount: 1001 to 5000

Headquarters: Herndon, VA

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $171,900

  • Basic: $134,915
  • Additional Pay (Including Stocks and Bonus): $36,985

Blind Rating: N/A

56. NETSCOUT Systems

Founded: 1984

Company Type: Public

CEO: Anil K. Singhal

Global Headcount: 2,331

Headquarters: Westford, Massachusetts, US

Industry: Computer Networking Products

Per Annum Salary: $171,873

  • Basic: $133,840
  • Additional Pay (Including Stocks and Bonus): $38,033

Blind Rating: 3.7

57. Akamai Technologies Inc

Founded: 1998

Company Type: Public

CEO: Frank Thomson Leighton

Global Headcount: 88,000

Headquarters: Cambridge, Massachusetts, US

Industry: Internet

Per Annum Salary: $171,644

  • Basic: $134,426
  • Additional Pay (Including Stocks and Bonus): $43,958

Blind Rating: 3.8

58. Ansys, Inc.

Founded: 1970

Company Type: Public

CEO: Ajei Gopal

Global Headcount: 1001 to 5000

Headquarters: Canonsburg, PA

Industry: Computer Hardware Development

Per Annum Salary: $171,556

  • Basic: $129,296
  • Additional Pay (Including Stocks and Bonus): $42,260

Blind Rating: 3.8

59. Squarespace

Founded: 2003

Company Type:Public

CEO: Anthony Casalena

Global Headcount: 1001 to 5000 

Headquarters: New York, NY

Industry: Internet & Web Services

Per Annum Salary: $171,413

  • Basic: $132,031
  • Additional Pay (Including Stocks and Bonus):  $39,382

Blind Rating: 3.9

60. Informatica

Founded: 1993

Company Type: Public

CEO: Amit Walia

Global Headcount: 5001 to 10000

Headquarters: Redwood City, CA

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $171,190

  • Basic: $132,388
  • Additional Pay (Including Stocks and Bonus): $36,581

Blind Rating: 3.4

61. Amazon

Founded: 1994

Company Type: Public

CEO: Andy Jassy

Global Headcount: 10000+

Headquarters: Seattle, WA

Industry: Internet & Web Services

Per Annum Salary: $170,283

  • Basic: $129,148
  • Stock: $22,895
  • Bonus: $18,240

Blind Rating: 3.1

62. Sprinklr

Founded: 2009

Company Type:  Public

CEO: Ragy Thomas

Global Headcount: 1001 to 5000 

Headquarters: New York, NY

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $170,233

  • Basic: $131,020
  • Additional Pay (Including Stocks and Bonus): $39,214

Blind Rating: 3.0

63. LivePerson

Founded: 1995

Company Type: Public

CEO: Robert LoCascio

Global Headcount: 1001 to 5000

Headquarters: New York, NY

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $169,781

  • Basic: $131,854
  • Additional Pay (Including Stocks and Bonus):  $37,926

Blind Rating: 3.0

64. DigitalOcean 

Founded: 2011

Company Type:  Public

CEO: Yancey L. Spruill

Global Headcount: 581

Headquarters: New York City, US

Industry: Technology, Information and Internet

Per Annum Salary: $168,968

  • Basic: $132,388
  • Additional Pay (Including Stocks and Bonus): $36,581

Blind Rating: 3.7

65. NVidia

Founded: 1993

Company Type: Public

CEO: Jensen Huang

Global Headcount: 10000+

Headquarters: Santa Clara, CA

Industry: Computer Hardware Development

Per Annum Salary: $168,441

  • Basic: $135,920
  • Stock: $23,864
  • Bonus: $8,657

Blind Rating: 4.4

66. Veeva Systems

Founded: 2007

Company Type: Public

CEO: Peter Gassner

Global Headcount: 5,482

Headquarters: Pleasanton, CA, US

Industry: Software Development

Per Annum Salary: $167,884

  • Basic: $138,066
  • Additional Pay (Including Stocks and Bonus):  $55,917

Blind Rating: 3.9

67. Five9

 

Founded: 2001

Company Type: Public

CEO: Rowan Trollope

Global Headcount: 1001 to 5000

Headquarters: San Ramon, CA

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $167,884

  • Basic: $138,066
  • Additional Pay (Including Stocks and Bonus):  $55,917

Blind Rating: 4.3

68. Quantum 

Founded: 1980

Company Type: Public

CEO: Rowan Trollope

Global Headcount: 501 to 1000

Headquarters: San Jose, CA

Industry: Software Development

Per Annum Salary: $166,622

  • Basic: $138,486
  • Additional Pay (Including Stocks and Bonus):  $57,507

Blind Rating: 3.0

69. Mandiant

Founded: 2004

Company Type:Private

CEO: Kevin Mandia

Global Headcount: 51 to 200

Headquarters: Reston, VA

Industry: Information Technology Support Services

Per Annum Salary: $166,389

  • Basic: $119,784
  • Additional Pay (Including Stocks and Bonus): $33,686

Blind Rating: N/A

70. Netgear

Founded: 1996

Company Type: Public

CEO: Patrick C.S.

Global Headcount: 501 to 1000 

Headquarters: San Jose, CA

Industry: Computer Hardware Development

Per Annum Salary: $166,169

  • Basic: $136,883
  • Additional Pay (Including Stocks and Bonus): $47,385

Blind Rating: 3.5

71. NortonLifelock

Founded: 2019

Company Type: Public

CEO: Vincent Pilette

Global Headcount: 1001 to 5000

Headquarters: Tempe, AZ

Industry: Computer Hardware Development

Per Annum Salary: $164,987

  • Basic: $115,821
  • Additional Pay (Including Stocks and Bonus): $31,203

Blind Rating: 3.1

72. Overstock.com

Founded: 1999

Company Type: Public

CEO: Jonathan E. Johnson

Global Headcount: 1001 to 5000

Headquarters: Midvale, UT

Industry: Home Furniture & Housewares Stores

Per Annum Salary: $163,710

  • Basic: $131,725
  • Additional Pay (Including Stocks and Bonus): $40,495

Blind Rating: 3.4 

73. Palo Alto Networks

Santa Clara, CA, USA – Feb 26, 2020: American cybersecurity company Palo Alto Networks Headquarters. The company’s core platform includes advanced firewalls and other cloud-based security offerings.

Founded: 2005

Company Type: Public

CEO: Nikesh Arora

Global Headcount: 10000+

Headquarters: Santa Clara, CA

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $163,708

  • Basic: $123,833
  • Stock: $25,292
  • Bonus: $14,583

Blind Rating: 3.6

74. Dynatrace

Founded: 2005

Company Type: Public

CEO: Rick M. McConnell

Global Headcount: 1001 to 5000

Headquarters: Waltham, MA

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $162,818

  • Basic: $111,947
  • Additional Pay (Including Stocks and Bonus):  $39,039

Blind Rating: 3.7

75. Rackspace Technology

Founded: 1998

Company Type: Public

CEO: Amar Maletira

Global Headcount: 5001 to 10000 

Headquarters: San Antonio, TX

Industry: Information Technology Support Services

Per Annum Salary: $162,741

  • Basic: $122,404
  • Additional Pay (Including Stocks and Bonus): $37,439

Blind Rating: 2.6

76. Harmonic Inc.

Founded: 1988

Company Type: Public

CEO:  Patrick Harshman

Global Headcount: 1001 to 5000

Headquarters: San Jose, CA

Industry: Electronics Manufacturing

Per Annum Salary: $162,392

  • Basic: $119,798
  • Additional Pay (Including Stocks and Bonus):  $28,591

Blind Rating: 2.5

77. Adobe

Founded: 1982

Company Type: Public

CEO: Shantanu Narayen

Global Headcount: 10000+

Headquarters: San Jose, CA

Industry: Software Engineer

Per Annum Salary: $161,642

  • Basic: $106,143
  • Additional Pay (Including Stocks and Bonus): $17,463

Blind Rating: 4.1

78. Pegasystems Inc.

Founded: 1983

Company Type: Public

CEO: Alan Trefler

Global Headcount: 1001 to 5000 

Headquarters: Cambridge, MA

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $161,582

  • Basic: $131,171
  • Additional Pay (Including Stocks and Bonus): $37,120

Blind Rating: 3.4

79. Apple Inc.

Founded: 1976

Company Type: Public

CEO: Tim Cook

Global Headcount: 10000+

Headquarters: Cupertino, CA

Industry: Computer Hardware Development

Per Annum Salary: $161,256

  • Basic: $124,522
  • Stock: $23,920
  • Bonus: $12,814

Blind Rating: 4.0

80. Doximity 

Founded: 2010

Company Type: Public

CEO: Jeff Tangney

Global Headcount: 201 to 500 

Headquarters: San Francisco, CA

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $161,076

  • Basic: $114,456
  • Additional Pay (Including Stocks and Bonus): $27,778

Blind Rating: 4.3

81. Fortinet

Founded: 2000

Company Type: Public

CEO: Ken Xie

Global Headcount: 10,195

Headquarters: Sunnyvale, CA, US

Industry: Computer and Network Security

Per Annum Salary:  $160,805

Blind Rating: 3.7

82. Square Inc.

Founded: 2009

Company Type: Subsidiary or Business Segment

CEO: Jack Dorsey

Global Headcount: N/A

Headquarters: San Francisco, CA

Industry: Internet & Web Services

Per Annum Salary: $160,288

  • Basic: $120,146
  • Stock: $34,642
  • Bonus:$5,500

Blind Rating: 4.2

83. Xperi

Founded: 1990

Company Type: Public

CEO: Jon Kirchner

Global Headcount: 1001 to 5000

Headquarters: San Jose, CA

Industry: Software Development

Per Annum Salary: $159,953

  • Basic: $132,539
  • Additional Pay (Including Stocks and Bonus): $40,735

Blind Rating: 3.3

84. GRIN

Founded: 2014

Company Type: Private

CEO: Brandon Brown

Global Headcount: 51 to 200

Headquarters: Sacramento, CA

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $159,843

  • Basic: $122,404
  • Additional Pay (Including Stocks and Bonus): $37,439

Blind Rating: N/A

85. Broadcom

Founded: 1991

Company Type: Public

CEO: Hock E. Tan

Global Headcount: 10000+

Headquarters: San Jose, CA

Industry: Electronics Manufacturing

Per Annum Salary: $159,817

  • Basic: $119,778
  • Stock: $27,833
  • Bonus: $12,206

Blind Rating: 3.1

86. Microsoft

Founded: 1975

Company Type: Public

CEO: Satya Narayana Nadella

Global Headcount: 122,000

Headquarters: Redmond, WA

Industry: Computer Hardware Development

Per Annum Salary: $159,792

  • Basic: $112,039
  • Stock: $28,695
  • Bonus: $19,058

Blind Rating: 4.1

87. CrowdStrike

Founded: 2011

Company Type: Public

CEO: George Kurtz

Global Headcount: 6,000

Headquarters: Austin,TX, US

Industry: Computer and Network Security

Per Annum Salary: $159,743

  • Basic: $135,939
  • Additional Pay (Including Stocks and Bonus): $46,350

Blind Rating: 4.1

88. UiPath

Founded: 2005

Company Type: Public

CEO: Daniel Dines

Global Headcount: 1001 to 5000 

Headquarters: New York, NY

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $159,564

  • Basic: $126,638
  • Additional Pay (Including Stocks and Bonus):  $32,926

Blind Rating: 3.8

89. Juniper Networks

Founded: 1996

Company Type: Public

CEO: René Kofod-Olsen

Global Headcount: 5001 to 10000

Headquarters: Sunnyvale, CA

Industry: Telecommunications Services

Per Annum Salary: $158,452

  • Basic: $106,970
  • Additional Pay (Including Stocks and Bonus): $14,717

Blind Rating: 3.5

90. Verint Systems

Founded: 1994

Company Type: Public

CEO: Dan Bodner

Global Headcount: 1001 to 5000

Headquarters: Melville, NY

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $157,668

  • Basic: $126,037
  • Additional Pay (Including Stocks and Bonus): $31,631

Blind Rating: 2.9

91. Cvent

Founded: 1999

Company Type: Public

CEO: Rajeev K. Aggarwal

Global Headcount: 1001 to 5000

Headquarters: Tysons Corner, VA

Industry: Software Development

Per Annum Salary: $157,340

  • Basic: $106,589
  • Additional Pay (Including Stocks and Bonus): $9,208

Blind Rating: 3.5

92. Qualys

Founded: 1999

Company Type: Public

CEO: Sumedh Thakar

Global Headcount: 501 to 1000

Headquarters: Foster City, CA

Industry: Computer Hardware Development

Per Annum Salary: 157,256

  • Basic: $93,169
  • Additional Pay (Including Stocks and Bonus): $11,209

Blind Rating: 2.7

93. Newegg

Founded: 2000

Company Type: Public

CEO: Anthony Chow

Global Headcount: 1001 to 5000

Headquarters: City of Industry, CA

Industry: Consumer Electronics & Appliances Stores

Per Annum Salary: $155,428

  • Basic: $125,947
  • Additional Pay (Including Stocks and Bonus): $29,481

Blind Rating: N/A

94. Autodesk

Founded: 1982

Company Type: Public

CEO: Andrew Anagnost

Global Headcount: 10000+

Headquarters: San Rafael, CA

Industry: Computer Hardware Development

Per Annum Salary: $154,810

  • Basic: $129,286
  • Stock: $13,381
  • Bonus: $12,143

Blind Rating: 3.8

95. Alteryx

Founded: 1997

Company Type: Public

CEO: Mark Anderson

Global Headcount: 1001 to 5000

Headquarters: Irvine, CA

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $154,601

  • Basic: $103,190
  • Additional Pay (Including Stocks and Bonus): $23,374

Blind Rating: 3.8

96. Avaya

Founded: 2000

Company Type: Public

CEO: Alan Masarek

Global Headcount: 5001 to 10000 

Headquarters: Durham, NC

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $154,104

  • Basic: $135,442
  • Additional Pay (Including Stocks and Bonus): $36,202

Blind Rating: 3.4

97. Blackbaud

Founded: 1981

Company Type: Public

CEO: Mike Gianoni

Global Headcount: 1001 to 5000

Headquarters: Charleston, SC

Industry: Software Development

Per Annum Salary: $153,893

  • Basic: $102,946
  • Additional Pay (Including Stocks and Bonus): $18,439

Blind Rating: 3.6

98. Hubspot

Founded: 2006

Company Type: Public

CEO: Yamini Rangan

Global Headcount: 5000

Headquarters: Cambridge, MA

Industry: Computer Hardware Development

Per Annum Salary: $153,705

  • Basic: $131,077
  • Stock: $17,859
  • Bonus: $4,769

Blind Rating: 4.3

99. CDW 

Founded: 1984

Company Type: Public

CEO: Christine Leahy

Global Headcount: 13,900

Headquarters: Lincolnshire, Illinois, US

Industry: IT Products and Services

Per Annum Salary: $153,470

  • Basic: $93,169
  • Additional Pay (Including Stocks and Bonus): $11,209

Blind Rating: 3.8

100. Keysight

Founded: 2014

Company Type: Public

CEO: Satish Dhanasekaran

Global Headcount: 10000+ 

Headquarters: Santa Rosa, CA

Industry: Electronics Manufacturing

Per Annum Salary: 153,039

  • Basic: $119,934
  • Additional Pay (Including Stocks and Bonus):  $33,104

Blind Rating: N/A

Founded:

Company Type:

CEO: 

Global Headcount:

Headquarters:

Industry:

Per Annum Salary:

  • Basic:
  • Additional Pay (Including Stocks and Bonus)

Blind Rating: 

10 Honorable Mentions to Work for Junior Software Engineer:

  • MongoDB, Inc

Founded: 2007

Company Type: Public

CEO: Dev Ittycheria

Global Headcount: 1001 to 5000

Headquarters: New York, NY

Industry: Enterprise Software & Network Solutions

Per Annum Salary: $150,451

  • Basic: $123,293
  • Stock: $15,700
  • Bonus: $11,458

Blind Rating: 4.3

  • Zoom

Founded: 2011

Company Type: Public

CEO: Eric Yuan

Global Headcount: 1001 to 5000 

Headquarters: San Jose, California, United States

Industry: Software Engineer

Per Annum Salary: $147,630

  • Basic: $107,900
  • Stock: $30,500
  • Bonus: $9,230

Blind Rating: 3.6

  • Tesla Inc.

Founded: 2003

Company Type: Public

CEO: Elon Musk

Global Headcount: 

Headquarters: Austin, CA

Industry: Transportation Equipment Manufacturing

Per Annum Salary: $134,178

  • Basic: $114,714
  • Stock: $19,321
  • Bonus: $143

Blind Rating: 3.4

  • PayPal 

Founded: 1998

Company Type: Public

CEO: Dan Schulman

Global Headcount: 10000+

Headquarters: San Jose, CA

Industry: Internet & Web Services

Per Annum Salary: $131,271

  • Basic: $109,347
  • Stock: $11,384
  • Bonus: $10,540

Blind Rating: 3.6

  • eBay

Founded: 1995

Company Type: Public

CEO: Jamie Iannone

Global Headcount: 10000+

Headquarters: San Jose, CA

Industry: Internet & Web Services

Per Annum Salary: $130,454

  • Basic: $108,769
  • Stock: $6,981
  • Bonus: $14,704

Blind Rating: 3.8

  • Intel

The Robert N. Boyce Building in Santa Clara, California, is the world headquarters for Intel Corporation. This photos is from Oct. 26, 2017. (Credit: Walden Kirsch/Intel Corporation)

Founded: 1968

Company Type: Santa Clara, CA

CEO: Patrick P. Gelsinger

Global Headcount: 10000+

Headquarters: Santa Clara, CA

Industry: Computer Hardware Development

Per Annum Salary: $123,700

  • Basic: $103,926
  • Stock: $10,318
  • Bonus: $9,456

Blind Rating: 3.5

  • AMD

Founded: 1969 

Company Type: Public

CEO: Lisa Su

Global Headcount: 5001 to 10000

Headquarters: Santa Clara, CA

Industry: Computer Hardware Development

Per Annum Salary: $118,225

  • Basic: $104,983
  • Stock: $5,556
  • Bonus: $7,686

Blind Rating: 3.9

  • Walmart

Founded: 1962

Company Type: Public

CEO: Doug McMillon

Global Headcount: 10000+

Headquarters: Bentonville, AR

Industry: General Merchandise & Superstores

Per Annum Salary: $115,120

  • Basic: $99,720
  • Stock: $14,400
  • Bonus: $1,000

Blind Rating: 3.4

  • IBM

Founded: 1911

Company Type: Public

CEO: Arvind Krishna

Global Headcount: 10000+

Headquarters: Armonk, NY

Industry: Information Technology Support Services

Per Annum Salary: $101,630

  • Basic: $97,516
  • Stock: $144
  • Bonus: $3,970

Blind Rating: 3.3

  • Dell Technologies

Founded: 1984

Company Type: Public

CEO: Michael S. Dell

Global Headcount: 10000+

Headquarters: Round Rock, TX

Industry: Information Technology Support Services

Per Annum Salary: $95,979

  • Basic: $90,304
  • Stock: $225
  • Bonus:$5,450

Blind Rating: 3.7

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VinnCorp Is Making Themselves Known in The IT Consulting Industry

The IT industry is the most effective vehicle for any company to achieve their goals and realize their potential. Unfortunately, it’s a time consuming process and demands a lot of attention that most teams don’t have much of.

This is why VinnCorp decided to focus all our energy into helping these companies and becoming the ones who take on these important tasks. We’re a relatively new company and we need all the help we can get in terms of getting our name out there.Fortunately, our clients are the best and have responded to our needs in a way that matters most. They’ve been giving us feedback on the platform for B2B reviews called Clutch, and it’s making a significant difference in our projected growth.

These reviews help us raise our status in the industry in a few ways. Clutch is a high-traffic platform that specifically targets businesses looking for service providers. Our presence on the site makes it easier to find our potential clients.

They also help us establish credibility for people outside the industry, because everything said about us comes from people who’ve already worked with our team. Their thoughts come from experience and carry a lot of weight for their fellow customers. If so many businesses are benefiting from working with us then our team must be the real deal.

This exposure means all the difference for teams like ours because when it comes to the actual performance of tasks, we’re fully confident of getting the job done. All we really need is the opportunity to show more people what we’re capable of on the international market.

VinnCorp is a Digital Transformation Firm known well in the IT Industry for providing premium quality services like Web Development, Enterprise systems, Social Media Marketing, UI/UX Designing, Mobile App Development, and System Integration with the assistance of highly qualified and experienced resources working dedicatedly to complete the projects with proficiency.

We’re a team of professionals with over sixty satisfied customers who’ve been a part of this digital transformation firm since the company’s initial days.

Learn more about these and other services by visiting our website. If you have any questions or inquiries regarding these processes or how we can begin helping you on your next project. Don’t hesitate to contact us at your convenience. Our team is always ready to respond and help with any service you need.

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What is the Metaverse? An explanation

The idea of illusion is where there’s a distortion of the senses that is different from reality. Suppose the same idea is presented with the help of technology is known to be virtual reality, where things may seem real but aren’t. Science fiction work has appeared to show elements of the virtual worlds.

Virtual reality(VR) has been widely popular since the game Sims and has given an idea to the generic audience who are new to Virtual Reality.

Metaverse is a type of VR technology. The concept of Metaverse is that it is accessible through VR headsets. However, they also have many differences as Metaverse and virtual reality are not considered the same.

What is the concept of the Metaverse?

Metaverse is a concept extracted from a novel by Neal Stephenson called ‘Snow Crash.’ The Metaverse is often portrayed as a step in the evolution of internet technologies since it defines the metaverse concept as a place where a protagonist can escape reality and gain a new identity and recognition.

The Metaverse allows users to explore the virtual world and interact with different types of virtual locations and things. It also enables users to have their currency made and utilize it in their economies.

The Metaverse is utilized for a better user experience and can be witnessed through AR/ VR glasses and mobile phones.

Difference between Virtual World and the Metaverse

Many audiences may believe that the virtual world metaverse consists of single VR technology. This is not the case because it’s a shared and persistent virtual world similar to the real world and enhancing it.

Today, Metaverse is very different from the internet because it not only requests information from web servers. Metaverse can access online content and virtual spaces as a person in the form of digital avatars, which reside in the virtual space.

Serves a vast shared virtual world where users have no restrictions through Metaverse. E.g., don’t log out of a game to visit a virtual museum in the Metaverse.

Why is Metaverse suddenly popular?

The core reason for the popularity of Metaverse is that the owners of big tech giants like Mark Zuckerberg or Satya Nadella talk about it, claiming that Metaverse is the future of the internet. Facebook rebranded to Meta and announced it would focus on the “metaverse.” But what that term means hasn’t been clarified yet.

Many companies only offer broken game worlds with NFTs. Meta is building a VR social platform, user-generated video games can be found on Roblox, and some do not offer anything beyond NFTs.

However, representatives from other tech giants believe it to be very contemporary and can not have a definition too soon. Many others also believe that a lot of hype is given to it because a lot of money is spent on the marketing of Metaverse for selling and exhibiting the idea.

What does Meta offer?

Since Metaverse caters to augmented and virtual reality, it offers a combination of physical and virtual worlds, i.e., the Fortnite app may categorize itself as a Metaverse because it can be operated through various servers and Pcs. That further pushes the idea forward of digital currency; as mentioned in this article, a kind of economy, virtual money, etc., is now created.

In a sense, Fortnite represents the “metaverse,” rather than Google representing the “internet.” Although Fortnite is a popular social game where you can buy things, learn, and play games, it doesn’t always mean that it is all that people and companies consider “the metaverse.” Likewise, Google isn’t the whole internet, even though it builds parts like data centers and security layers.

How to Access Metaverse?

You will need a laptop and a crypto wallet to access the metaverse platform. Comparatively, smartphones and most computers can be used to access it. Despite this, they cannot provide optimum performance due to their lack of processing power. Facebook is therefore developing hardware like smart glasses so users can easily access the Metaverse.

Following that, create an avatar that will be required to explore the virtual setting and connect with people. This is a thorough process through which open Metaverse can be accessed.

Evolve through Metaverse

Many technological companies, the new market entrant, are now envisioning and focusing on creating virtual worlds, often like Tech giants like Microsoft and Meta. A variety of smaller companies and startups are also building the infrastructure to create better virtual worlds that mimic our physical world, including Nvidia, Unity, Roblox, and even Snap.

The inconvenience of the fact that Metaverse is complex and not profitable has led to slightly different terminology. The term “metaverse” is now commonly used by companies or advocates to refer to any single game or platform. By this definition, a virtual concert app and a video game would be considered a “metaverse.” The collection of these metaverses is sometimes referred to as a “multiverse of metaverses.” Or maybe we’re living in a hybrid universe..”

6 Characteristics of Metaverse

  • Compatibility
  • Decentralization
  • Constancy
  • Spatiality
  • Community-driven
  • Self-ownership

Features of Metaverse are also different because when the internet came into being, it provided options for hyperlinking text, connection, and other features. Similarly, Meta has entered the market and has gained popularity among users and various technology companies as a product of technological innovation, offering the possibility of hosting hundreds of people simultaneously.

In one server instance (idealistic predictions claim that the Metaverse will grow to thousands or even millions at the same time, but this may prove to be overly optimistic), or motion-tracking tools that can identify the location of a person’s hands or where they are looking. These new technologies can be very interesting and feel innovative.

Limitations of Metaverse

Although there may be limitations, they may not be able to overcome them. Technology companies such as Microsoft and Meta often gloss over how people will interact with the Metaverse when they show fictionalized videos of their future visions. In addition to being clunky, VR headsets are generally uncomfortable to wear for extended periods. Most people feel motion sickness or pain when they wear them for too long. A similar issue faces augmented reality glasses, along with the not-insignificant matter of how people will wear them around in general without looking like a weird person. Other than that, mental health issues may appear because of constant usage. There are also access challenges associated with VR that many companies are ignoring at the moment in the industry.

Furthermore, it requires extremely fast internet to operate in a manner that benefits the audience. It also requires an excessive amount of digital tools and is extremely costly, which may create not only a disparity between reality and virtuality but also among the users as not everyone can access it.

Conclusion

The tech industry at large is indeed somewhat dependent on Futurism. It’s fine to sell a phone, but it’s more profitable to sell in the future. In reality, it may be that any real “metaverse” will be similar to the features of the internet, i.e., the avatars on any app.

VR, drones, Metaverse-related digital technology, and much more are now normalized. However, advancements and upgrades in the existing and new products by startups and established firms will be new and closer to the real world. At the same time, Metaverse completely doesn’t classify as virtual reality. Metaverse will continue to branch out more features and disrupt the market soon.

“Is internet explorer shutting down?” has been the most asked question by the users as soon as the news about its shutdown has been released because in some way or another its users have an association with the legacy it holds. Some audiences also express disappointment because it is still used for administrative purposes in regions like Asia.

MIT Computer Science & Artificial Intelligence Laboratory tweeted “Rest in peace, Internet Explorer. You’ll be missed. We feel old.” Tom Warren, a Senior Editor for The Verge reacted to Internet Explorer’s shut down by tweeting a meme and stating: “is internet explorer truly dead?”; Many prominent personalities, organizations, and people had shown their concern for its shut down; but at the same time relieved because according to them Chrome has been the ultimate user-friendly browser for them.

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